Opinion
Attar: MMA fighters should get a larger share of promotional revenues
“I think that fighters definitely should have a bigger piece of the revenues as this thing continues to grow, which I think they've come a long way, but they still have a long way to go.”
Opinion
Attar: Most people who know Conor McGregor have never seen him fight
“Majority of people in the world
know who Conor McGregor is. And I would argue that most of them have never seen him fight. They've actually seen more of his interviews and him talking because, you know, when he talks, you can't take your eyes off of it.”
Assertion Not checkable as stated
Conor McGregor earned nearly $100 million from the Floyd Mayweather boxing match
“Con Connor was, you know, I'd say Just under a hundred, right? When it's all said and done.”
Opinion
Attar: Boxing is declining due to organizational fragmentation
“From a boxing perspective, I think that's why boxing has been on the decline. It's so fragmented, right? And there's, at the end of the day, there's not a true promotion that's stood the test of time.”
Disclosure
Attar's agency model focused on athlete media and equity ventures in 2009
“When I first launched Paradigm in 2009, my business plan Was not only to be the best in class from a management perspective, but build clients, media, and IP, where, whereby building more brand equities for them, and that will yield not only more answer their …”
Disclosure
McGregor and Attar invested just hundreds of thousands to launch Proper 12
“I can tell you that we put up probably a few 100,000 of our own capital initially.”
Assertion Supported
Attar: Mayweather vs. McGregor did 4.3 to 4.4 million PPV buys
“Maymac in particular, there was, you know, I think there was rumors that were starting to trickle in that it did over six million buys or something to that extent. You know what I mean? But it landed in like the four, three, four, four range. And that's, no, t…”
Opinion
Mark Zuckerberg is genuinely willing to fight Elon Musk at any weight
“I believe Zuck would be down. Catch weight, whatever. It doesn't matter. Like, I think Zuck is down. Zuck is a, is, is, is truly, you know, training, and regardless of this fight or not, he's in there.”
Disclosure
Attar: Proper No. Twelve Sale Retained Long-Term Equity for McGregor Team
“Now we still have, we're still part of the business. So we can still, Keep making a lot of money in, in, in, into the next decade or, and longer, you know, at the end of the day.”
Assertion Partly supported
Attar: UFC paid Spike TV for airtime before securing Fox rights deal
“That's a, that's publicly known. They were actually, you know, paying for that airtime. So the original Ultimate Fighter and then all, all that was broadcast on Spike back in the day. Yeah, they were not only funding their own production, but they were paying …”
Assertion Partly supported
Attar: Proper No. Twelve Development Began in 2014 Before Mayweather Fight Announcement
“We announced our entry into the whiskey market in our post-fight press conference. We started, though, the process in 2014, and we were doing a lot of research and development and pivoting from different groups, and ultimately, we found the right formula, if y…”
Assertion Not checkable as stated
Attar: McGregor's Annual Sponsorship Value Grew From $250K to Seven Figures
“Back at that time, you know, when we first started the process, it would have been like two, 250,000, something like that. By the time we launched, he probably was in the seven figure range. In terms of sponsors, sponsorship annually, right?”
Assertion Not checkable as stated
Attar: Proper No. Twelve was almost named Notorious Irish Whiskey or McGregor
“We did think about that. But actually, there's a, the McGregor clan, I think it's a Scotch, if I'm not mistaken. So that, that was certainly considered. We also considered notorious Irish whiskey at one point.”
Disclosure
Attar: Paradigm Sports employs about 15 staff at holding company level
“It's still boutique, so we're about 15 on the whole co-level, but then every brand co, if you will has its own respective team, right?”
