Attar: Paradigm Sports employs about 15 staff at holding company level
Audie Attar · Meet The Man Behind Conor McGregor’s +$650M Empire (#487) · Aug 23, 2023 · at 58:02
Audie Attar, founder of Paradigm Sports and Conor McGregor's manager, discusses team size and organizational structure with Sam Parr.
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“It's still boutique, so we're about 15 on the whole co-level, but then every brand co, if you will has its own respective team, right?”
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More from Audie Attar
Attar: MMA fighters should get a larger share of promotional revenues
“I think that fighters definitely should have a bigger piece of the revenues as this thing continues to grow, which I think they've come a long way, but they still have a long way to go.”
Attar: Most people who know Conor McGregor have never seen him fight
“Majority of people in the world
know who Conor McGregor is. And I would argue that most of them have never seen him fight. They've actually seen more of his interviews and him talking because, you know, when he talks, you can't take your eyes off of it.”
Conor McGregor earned nearly $100 million from the Floyd Mayweather boxing match
“Con Connor was, you know, I'd say Just under a hundred, right? When it's all said and done.”
Attar: Boxing is declining due to organizational fragmentation
“From a boxing perspective, I think that's why boxing has been on the decline. It's so fragmented, right? And there's, at the end of the day, there's not a true promotion that's stood the test of time.”
Attar's agency model focused on athlete media and equity ventures in 2009
“When I first launched Paradigm in 2009, my business plan Was not only to be the best in class from a management perspective, but build clients, media, and IP, where, whereby building more brand equities for them, and that will yield not only more answer their …”