Epic Gardening

“And I think the first year after we did the deal, the online part of the business for the seed company was up like 70, 60 or 70% year over year without Really doing much.”

“What I've been building this whole time is the top of a business and not the bottom of it. Like, I thought media was the whole thing. I was like, oh, actually, media is right here, and it monetizes, but the bottom is actually where, where the business lies.”

“Every piece of content I put out is basically a search for validating demand for whatever's in that content.”

“I think it's at like a hundred fifty million views across the platform.”

“Cause we're carried in, I would say, 4500 stores around the country.”

“It was, yeah, it was in between 500 and a million. And the way we structured that one is we paid some upfront and some over a period of time, job plus equity.”

“We're about ninety-ish people and we're hoping to hit somewhere around, like, 40, forty-five million this year in revenue.”

“I mean, I think it's like a foregone conclusion to get above a hundred million because we have, we've made a couple acquisitions. We made two small ones and one large one. And even just sort of growing those, I think has a shot at getting us past a hundred. I …”

“I was able to take some off, which was great... I was like, you know what, I'm paying these guys, like, 30, 40 K a month in fulfillment fees. Why don't I just, like, start a separate company, buy a warehouse, and then become my own tenant, and, like, build equ…”

“I think 20, 20 would have been 2.8 in revenue. So almost a six xing year on year. And then 20, 21 was 7.4 or so. And most of it was product at that point in time, and that would have been on a team of me, my garden assistant, my actual assistant, a video edito…”

“We were not the highest bid by, like, quite a bit, I would say. A material amount for the sellers to, like, not have in their pocket if they went with us.”

“Well, cause, cause the thing about it is you, if you run it like that, and it was with zero dollars of paid spend, right? And so I have no acquisition cost. My acquisition cost is equal to my media. Cause that's the only way I was getting the word out, but my …”

“Our traffic has over doubled and we're monetizing at over double the rate on the traffic. So, you know, like YouTube RPMs, right? It's the same with blogs. Like our blog RPM doubled after doing the acquisition.”

“I go and I'm like, hey, dude, I will write you a big check. Like, let me fund you. I really believe in you. He's like, we're all good on funding. Chernin gave me like, I don't know, whatever, twenty million bucks like a year ago.”