Espiritu: Media is only top-of-funnel; the real business is commerce
Kevin Espiritu · He Turned A $300/Mo Gardening Side Hustle Into $45 Million/Year | Kevin Espiritu Interview · May 31, 2024 · at 17:43
Kevin Espiritu explains his realization after launching physical product sales on Epic Gardening, which doubled revenue in its first year.
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“What I've been building this whole time is the top of a business and not the bottom of it. Like, I thought media was the whole thing. I was like, oh, actually, media is right here, and it monetizes, but the bottom is actually where, where the business lies.”
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