Espiritu: Epic Gardening achieved negative CAC through profitable media channels
Kevin Espiritu · He Turned A $300/Mo Gardening Side Hustle Into $45 Million/Year | Kevin Espiritu Interview · May 31, 2024 · at 19:59
Epic Gardening founder Kevin Espiritu explains to Sam Parr how content-to-commerce companies can achieve negative customer acquisition costs without paid marketing.
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“Well, cause, cause the thing about it is you, if you run it like that, and it was with zero dollars of paid spend, right? And so I have no acquisition cost. My acquisition cost is equal to my media. Cause that's the only way I was getting the word out, but my media is not a cost. It's a profit driver. And so it's that term negative CAC. Like I had negative CAC on the business.”
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