customer acquisition cost
also referred to as: cac
2 statements across 2 episodes · 2 bullish · 0 bearish · 2 people on the record · first statement May 31, 2024 by Kevin Espiritu · across every show →
Everything said about customer acquisition cost, oldest first
May 31, 2024 positive
Espiritu: Epic Gardening achieved negative CAC through profitable media channels
“Well, cause, cause the thing about it is you, if you run it like that, and it was with zero dollars of paid spend, right? And so I have no acquisition cost. My acquisition cost is equal to my media. Cause that's the only way I was getting the word out, but my …”
Sep 7, 2026 positive
Yeung: IM8 doubled marketing spend to $33M while CAC decreased
“If you look at what happened in Q two versus Q one, our CAC was three or five, right? Our average order value is about 230 dollars, right? So and we doubled our marketing spend in Q two, right? We doubled it from about 17 to thirty three million dollars in a q…”