Espiritu: Epic Gardening Acquired AllAboutGardening.com for $500K–$1M
Kevin Espiritu · He Turned A $300/Mo Gardening Side Hustle Into $45 Million/Year | Kevin Espiritu Interview · May 31, 2024 · at 35:17
Kevin Espiritu, founder of Epic Gardening, discusses his strategy for acquiring media properties and hiring talent to expand the company's content and SEO footprint.
0:00 / 0:08exact quote · 8.8s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“It was, yeah, it was in between 500 and a million. And the way we structured that one is we paid some upfront and some over a period of time, job plus equity.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Kevin Espiritu
Espiritu: Media is only top-of-funnel; the real business is commerce
“What I've been building this whole time is the top of a business and not the bottom of it. Like, I thought media was the whole thing. I was like, oh, actually, media is right here, and it monetizes, but the bottom is actually where, where the business lies.”
Espiritu: Every piece of content validates demand for featured products
“Every piece of content I put out is basically a search for validating demand for whatever's in that content.”
Espiritu: Epic Gardening achieved negative CAC through profitable media channels
“Well, cause, cause the thing about it is you, if you run it like that, and it was with zero dollars of paid spend, right? And so I have no acquisition cost. My acquisition cost is equal to my media. Cause that's the only way I was getting the word out, but my …”
Espiritu: Epic Gardening surpassing $100M in revenue is a foregone conclusion
“I mean, I think it's like a foregone conclusion to get above a hundred million because we have, we've made a couple acquisitions. We made two small ones and one large one. And even just sort of growing those, I think has a shot at getting us past a hundred. I …”
Kevin Espiritu: San Diego farmers markets suffer from Mexican produce fraud
“Now there's, like, farmer's market fraud, because down here in San Diego, people will drive up from Mexico with, like, mono-cropped food and just pretend, like, it's a farmer's market.”
Espiritu Took Secondary and Kept Warehouse Real Estate in $17M Round
“I was able to take some off, which was great... I was like, you know what, I'm paying these guys, like, 30, 40 K a month in fulfillment fees. Why don't I just, like, start a separate company, buy a warehouse, and then become my own tenant, and, like, build equ…”