Rauch: AI agents will soon independently sign up and pay for services
Guillermo Rauch · Vercel CEO: 70% of Our Traffic Is Now AI Agents "Nobody Was Prepared" | Anthropic, OpenClaw, OpenAI · Apr 10, 2026 · at 9:02
Guillermo Rauch is the CEO of Vercel. He forecasts that software agents will autonomously procure software services and manage budgets on behalf of humans.
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“I fully expect agents to be signing up for services directly, zero human intervention soon, making payments on behalf of people imminently, you know, getting credit cards and budgets and solving entire problems for people where the service provider becomes an, a vendor of the agent, not a vendor of the human.”
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“By the way, one prediction that I, that I'll make is that it's going to continue to get more and more complicated for them to sustain the subscription thing, because it's almost an impossible problem.”
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“Generating software, it was in competition now with Googling for software, but now generating software is not just in competition, it's going to win. It means that everyone can produce their own software for personal use or for enterprise use, because why woul…”