Q Fair enough. Scott, we didn't really get into proof of craft, providence, watermarks. You've been thinking about this stuff forever. Anthropic just is now watermarking text as of today. Like, there's a lot of stuff going on. I mean, I, I assume you are still deeply on this train. Can you give us a quick update on that?
A The CEPA, it's the open protocol that Kind of everyone signed on to for these content credentials to be added to assets as they're generated or edited, by the way, for that matter, it has been widely spread. The problem is on the consumer experience side. These companies like Instagram, you know, and products that are surfacing media for them, it's binary. It's like, if it has a CGPA in it that says any AI was used, they reported as being made with AI. And then consumers are like, what the hell? I only use AI to like remove a blemish from my face. Like, why are you labeling me as a slot maker? And, and so there's, we're in this like moment where there's a disconnect between the underlying efforts, which I think are net net good to like help people be able to discern the provenance if they want to. And the consumer interfaces that don't know how to surface this or merchandise this to the end user. So I feel like that's where we're at right now. I don't think it's going to go away. But I also think we're all gonna be gradually inoculated, and I think, honestly, like, fake stuff is really helpful for society right now because it inoculates us and makes us realize we can't trust what we see anymore.
AI assessment note: “So I feel like that's where we're at right now.”