creators

“Finance the Hold Co. Finance the creator holistically. Do not finance single projects of the creator because for two reasons. It's bad for the creators and it's bad for you.”

“We've started in the last two years financing creators specifically. So people who have like a big YouTube following a specific niche and saying, Hey, we will give you two million bucks for five to 10% of whatever you do over the next 30 years.”

“I think it's going to be about connection and community, ultimately. And this is why I'm very bullish on creators, right, is for what it's worth. Like, I think people will build communities. The story medium, sure, you'll make movies. It'll be cheap to make mo…”

“Universal appeal is almost taboo. If everybody likes you, you're probably doing something wrong or you're just average.”

“Broadly, I think that it's going to just steamroll the bottom 90% of creators, because the bottom 90% of creators make content that's either, you know, it's made to look like someone else's, or sort of trying to emulate someone else that don't know what to do,…”

“The way we've been playing this is our creator investing strategy, right? Which is you find creators, right, who have built cults around them in super specific verticals where they are the trusted brand, right? Whether it's in lawn care or terrariums or someth…”

“You know, slow, we've already invested tens of millions of dollars into this strategy. We'll be investing, you know, fifty million more in the next few years just into creators.”

“What's happened is there's been enough of it that everyone's just decided that nothing is real or it's too hard to figure out what's real and what's not real. And so they're just like, that's all noise. Right? And so as a result, there's no truth signal in any…”

“Sora got leaked, and all these creators and sort of, like, film-adjacent creative people got a look at it and got super pissed.”

“No, I think it's a war of attrition because I think they'll all just make more video and there's gonna be no margin for any of them.”

“But I also think we probably consume a ton of them and we'll consume more of them over time. So, you know, I don't think it's a great, sustainable, deep business where anyone's going to build like the winning mode other than the ones who are like pure or, you …”

“Well, for me, I think the reality is, like, on the creator thing, my whole theory is that actually the algorithms can't be important. Like, you have to be an important enough creator, like, slash community leader that people will seek you out independently.”