Apple
includes Apple Vision Pro, Apple Intelligence, Apple App Store
182 statements across 75 episodes · 64 bullish · 70 bearish · 8 people on the record · first statement Jun 12, 2023 by Jessica Lessin · across every show →
Everything said about Apple, oldest first
Jun 12, 2023 neutral
Jun 12, 2023 bullish
Jun 12, 2023
Jun 12, 2023 bearish
Jun 12, 2023 bullish
Jun 16, 2023 bullish
Lessin: Adult content will migrate to massive Apple iMessage groups
“I'm a hundred percent a believer in private spaces that will be booted everywhere. And, you know, ironically, like, you know, it'll be places like, you know, where the porn is going to go. It's going to go to like big iMessage groups and Apple won't talk about…”
Aug 25, 2023 neutral
Dave Morin: Apple needs a 'dinner time' family phone shutoff feature
“I sent an email down to Apple the other day asking for a feature called dinner time, which is a feature parents can use to shut all the family's phones down, make everybody come to dinner, including the parents, and the kids can do it too”
Sep 15, 2023 negative
Jessica Lessin: Journalists cheering at Apple events is unusual and uncomfortable
“It always made me as a journalist somewhat uncomfortable to be part of like seeing like just journalists, like standing up and cheering. Not that people can't acknowledge the company, but it's very unusual. People don't cheer at press conferences.”
Sep 15, 2023 bullish
Sep 15, 2023 neutral
Sep 15, 2023 negative
Sam Lessin: Apple and big tech launches do not matter anymore
“Look, I just don't, I just think like at this point, Apple and the really big tech platforms are such incredible machines that like, it's really like none of these launches matter, right? Like they just churn shit out and it's fine and everyone buys it. And li…”
Sep 15, 2023 negative
Sep 15, 2023 negative
Sep 15, 2023 bearish
Sep 15, 2023 bullish
Dave Morin: On-device transformer models will radically improve Siri within years
“I think what they said yesterday is we've now put Siri on device because of our silicone. It has transformers in it. That points towards an investment in Siri. That means that within a few years, that's going to be radically different.”
Sep 15, 2023 neutral
Sep 15, 2023 bearish
Sam Lessin: Apple's data and privacy architecture will hinder global innovation
“I think the bigger honest possible case is that Apple will, because of their data structures and how they've approached privacy and much of other stuff, at a pretty deep level, hold back the world's innovation on this stuff, right?”
Sep 15, 2023 bullish
Oct 6, 2023 bearish
Oct 27, 2023 positive
Dave Morin: Steve Jobs was as obsessed with business as product
“Our partner at Offline worked with Steve for 28 years, and he will tell you that they were as obsessed in the early days at building an amazing product as they were at building an amazing business. They were constantly focused back and forth.”
Dec 1, 2023 neutral
Dec 22, 2023 bullish
Jan 19, 2024 bullish
Jan 19, 2024 positive
Dave Morin: Apple's App Store controls are not anti-competitive but driven by trust
“I think broadly the app store has shown a pretty even hand, and the point of the thing is trust, right? Like, when I pick this thing up and I download anything onto it, I trust it. Right. And to build that trust, you have to invest and build something like thi…”
Jan 19, 2024 positive
Dave Morin: Vision Pro is a developer truck, not a consumer car
“To me, what, what's going on right now is that Apple is distributing a pro device. This is a truck, not a car. They're sending trucks out to... They're sending trucks out to developers... And the developers are, you know, they're just trying to get a bunch of …”
Jan 19, 2024 neutral
Dave Morin: Apple Vision Pro will never be a $1,000 device
“This isn't a consumer product, and Apple literally named it the Apple Vision Pro. There's never been a 1000 dollar MacBook Pro. There's not going to be a 1000 dollar Apple Vision Pro. Whenever the Apple Vision comes out, we might have a 1000 dollar tool.”
Jan 19, 2024 negative
Lessin: Apple once rejected The Information's app over font color choices
“There's something about getting that email from Apple saying your price can't be in the color red. It has to be in the color blue. That just makes you realize how beholden you, like they were commenting on the colors of the fonts in our app, right?”
Jan 19, 2024 negative
Jessica Lessin: Apple does not enforce its App Store policies equally
“I just don't think they actually enforce them equally. I think there's the policies, and then there's the policies, right? And the strategy, and the negotiations, and the biz dev, and what's Shopify getting versus blah, blah, blah, right?”
Jan 19, 2024 neutral
Jan 19, 2024 negative
Jan 19, 2024 bullish
Jan 19, 2024
Sam Lessin Kept an Apple Executive's Business Card in an Emergency Glass Box
“I had a business card of one in an Apple executive that worked in the app store, and I put it in a glass box that you would break in an emergency and left it in the office. So then I'd say like, look, when you're pushing bills and things come up, if you need t…”
Feb 9, 2024 bullish
Dave Morin predicts Vision Pro will spawn a new consumer device ecosystem
“I think you have to think of this almost like the new version of the Macintosh, and this will borne out its own versions of iPhones and iPads and watches, right? There'll be accessories that go along with this, and you have to like, think of this as like the t…”
Feb 16, 2024 neutral
Feb 16, 2024 bearish
Lessin: Apple and Meta will dominate VR; third-party OEMs cannot survive
“So there's no way for Sony to come out and like, make a good device and charge good margins on it's going to be a hundred percent software ecosystems. And like, those will end up being like, I think the Oculus world in the Apple world.”
Feb 16, 2024 bearish
Mar 8, 2024 neutral
Mar 22, 2024 positive
Mar 22, 2024 positive
Sam Lessin: Apple will release AI as developer APIs reinforcing hardware
“I think Dave made this point, you know, weeks ago. I think he's basically right, or the smart point, which is like, the way Apple would release this is a bunch of APIs for developers. That's the powerful move, right? Is to figure out effectively how to make th…”
Mar 22, 2024 bullish
Mar 29, 2024 bearish
Brit Morin: DOJ Apple suit will drag on 5-10 years and become obsolete
“I think regardless of anything, what's going to happen is that the government can't keep up with efficiency on any of this regulatory stuff. And so it just is going to take five to 10 years. And by that time, Apple will be like, everyone will have moved on fro…”
Mar 29, 2024 negative
Dave Morin: DOJ's antitrust case against Apple lacks merit without narrowed market
“I don't think you can make a, I really don't think there's an antitrust case inside of this suit. I think it's very, very hard. You can't claim that I just on one simple piece of data, which is that Apple doesn't even have a monopoly position in the smartphone…”
Apr 5, 2024 bearish
Jessica Lessin: Publishers will accept low AI licensing payouts out of fear
“Like, they're all sitting here now saying, you know, do we take the relative pennies from OpenAI and Apple and everyone who wants to license our content? And I actually think, unfortunately, they are, because publishers are so scared about what any kind of dro…”
Apr 12, 2024 bearish
Apr 12, 2024 positive
Apr 19, 2024 neutral
May 17, 2024 bullish
May 24, 2024 bullish
Jun 7, 2024 bullish
Jun 14, 2024 negative
Morin: Apple restricts developers from directly accessing its on-device AI models
“The one thing that I was disappointed about is that you cannot access these local models directly. It's something that a lot of folks aren't talking about. They've put a pretty intense wrapper around it, at least on the developer front. You know, you can use t…”
Jun 14, 2024 bullish
Khosla: Apple Partnership Validates OpenAI as the Best LLM
“Obviously from an open AI perspective, it clearly establishes where open AI is in the competition for the best LLMs. Obviously many people wanted that business. And many things were evaluated, and so it's really rewarding to see where Apple thinks the best AI …”
Jun 21, 2024 negative
Morin: Steve Jobs Warned in 2008 That Facebook Would Become Like Cigarettes
“Dave and I both worked at Apple back in the day, and I remember the town hall that Steve spoke at in like, oh, seven, oh, eight, where he specifically pointed out that Facebook was going to be seeing the equivalent of cigarettes, and like how prescient was tha…”
Jun 21, 2024 negative
Jun 28, 2024 bearish
Jun 28, 2024 bearish
Jul 5, 2024 neutral
Sam Lessin: Public markets reward tech giants for burning billions on AI
“It's AI because it's such a Hail Mary that, like, you can burn fifty billion, a hundred billion dollars, and the coin toss of whether it pays off or not is so favorable if it's, if the narrative plays out, that people will spot you that. They'll actually proba…”
Aug 2, 2024 positive
Morin: Apple's smart replies are far better than Gmail autocomplete
“Smart replies, which is anytime you're text messaging or writing an email, the keyboard automatically suggests like entire sentences for you to include into what you're doing. And the first time it started doing it really kind of shocked me. Like I was taken a…”
Aug 2, 2024 positive
Dave Morin: AI journaling app Dot is the best companion app available
“The one thing I will say is that there's a great app called Dot, which is a former Apple designer that started a AI app. And it's similar, but different in that you give it access to your calendar and you answer some questions, which of all of these apps that …”
Aug 2, 2024 negative
Morin: Apple's AI keyboard defaults will insidiously influence how billions communicate
“I was sitting there going, wow, this is the new devil in the defaults for how a billion people are going to use AI every single day. This thing is recommending what I should say in response to my friend that I'm text messaging.”
Aug 2, 2024 bullish
Aug 9, 2024 neutral
Brit Morin: Google's $20B search deal accounts for a quarter of Apple's services revenue
“Google paid Apple, twenty billion for the default search deal, and Apple's services division, which this revenue went into, generated eighty-five billion. So about a quarter of its services division is coming Directly from Google.”
Aug 23, 2024 positive
Aug 30, 2024 bullish
Sam Lessin: Only Big Tech or crypto protocols can defend online speech
“Because I do think that in the end of the day, we're going to rely upon Facebook, Apple, and Google to defend free speech on the internet, right? Because they're the only ones powerful enough, or crypto, or it's like a crypto decentralized thing.”
Sep 6, 2024 neutral
Morin: Steve Jobs bypassed hierarchy for quarterly top 100 meetings
“There was like a central core that Steve would meet with on Mondays. And then, you know, once a quarter, he would meet with 100 people that weren't necessarily respected of the actual org structure. It was like more where the work is flowing to.”
Sep 6, 2024 positive
Morin: Founder mode means bypassing middle managers to reach workers directly
“One of the things that defines this idea of founder mode is skipping the organizational structure. And going directly to the people that do the work. And you know, this is famously how Steve Jobs did it with the top 100 at Apple. It's how Elon, I think, seems …”
Sep 13, 2024 negative
Sep 13, 2024 negative
Sep 13, 2024 negative
Sep 13, 2024 bullish
Sep 13, 2024 neutral
Sep 20, 2024 negative
Sep 20, 2024 negative
Sep 27, 2024 positive
Oct 4, 2024 bearish
Oct 4, 2024 bullish
Oct 4, 2024 bullish
Oct 4, 2024 neutral
Jessica Lessin: Apple decided not to build frontier LLMs to protect CapEx
“Apple appears to really not be in like the frontier model LLM game. They've made that decision. You know, I think a lot of that is also coming from investors, like Apple cares so much about its CapEx, and so on and so forth, like they clearly aren't trying to …”
Oct 11, 2024 neutral
Oct 25, 2024 bearish
Oct 25, 2024 bullish
Oct 25, 2024 negative
Oct 25, 2024 positive
Oct 25, 2024 negative
Oct 25, 2024 bullish
Sam Lessin: 2024 Makes It Hard Not to Be Bullish on Meta
“It's hard to not say that this is a year that Apple, to be less bullish on Apple, not more bullish on Apple, and shockingly more bullish on Mark and what's going on at Meta in terms of being like, oh my God, did these guys actually start producing hardware”
Oct 25, 2024 neutral
Brit Morin: Apple Targets 4M–8M Units for Cheaper N109 Headset
“They're working on this like internal code named N one Oh nine. It's the cheaper version likely the smaller version, the more Orion esque version of the vision pro. And they're expecting to produce somewhere between like four and eight million units of that is…”
Oct 25, 2024 neutral
Oct 25, 2024 bearish
Oct 25, 2024 bullish
Nov 1, 2024 bearish
Nov 1, 2024 negative
Morin: Apple's iPhone 16 lacks good cases and basic product polish
“There's no cases, like the case stuff, it's like they've cut all of the good cases. They don't make good cases for it anymore. It's very, it's like, it's a very strange product in this way. There's a bunch of details that are just missing.”
Dec 6, 2024 negative
Levie: FTC scrutiny is hyper-targeted at just four or five Big Tech firms
“I think if you look at the actual track record it, you know, this is probably, you know, unfortunately, a negative on, on the FTC environment, but it does seem hyper targeted at four or five companies. You know, Splunk was acquired for thirty billion dollars b…”
Dec 6, 2024 bullish
Dec 6, 2024 bearish
Levie: Google is the most threatened Big Tech company by AI
“Google is, is in, you know, singularly the trickiest spot, I think of the big tech players. Cause you know, this is not particularly disruptive to Meta. It's basically all upside. It's all kind of like an adjacent side business to AWS and Amazon. It's all net …”
Dec 20, 2024 bullish
Dec 27, 2024 positive
Dave Morin: Apple uniquely executes tech, platforms, and products simultaneously
“Apple kind of, or not kind of, they really showed that they have the trifecta down there of the ability to build technology The ability to build platforms and the ability to build products all at once. Most of the big tech companies can only do two of the thre…”
Dec 27, 2024 positive
Dec 27, 2024 bullish
Dec 27, 2024 positive
Britt Morin: Chrome gives Google an AI agent advantage over OpenAI and Apple
“And I think that, like, plays to Google's advantage in the AI race that they have Chrome. Like, OpenAI doesn't have a browser that they can install this into, and Apple's certainly not, like, ahead in this race with Safari.”
Dec 27, 2024 negative
Dave Morin: Apple denies developers direct access to on-device models
“At the same time, the one thing that I was disappointed about is that you cannot access these local models directly. It's something that a lot of folks aren't talking about. They've put a pretty intense wrapper around it, at least on the developer front. You k…”
Jan 4, 2025 positive
Dave Morin: DOJ artificially narrowed Apple smartphone market to claim a monopoly
“You can't claim that I just on one simple piece of data, which is that Apple doesn't even have a monopoly position in the smartphone market. You know, and like the lawsuit had to reduce the scope of the smartphone market to like just the expensive part of the …”
Jan 4, 2025 neutral
Jan 10, 2025 neutral
Lessin: Meta, Amazon, Apple, and Musk are aligning with Trump
“Clearly Meta and Amazon and Apple, to a lesser degree, Google, Definitely Empire Elon are all quite in alignment with Trump, right? And I think, like, have decided to really, like, lean in in every way to this administration from, like, you know, the money the…”
Feb 21, 2025 negative
Feb 21, 2025 negative
Apr 4, 2025 bullish
May 2, 2025 neutral
May 9, 2025 negative
May 9, 2025 bearish
Lessin: Internal reporting reveals Apple's LLM efforts are in complete disarray
“Apple really It needs, if it's going to be in the sort of LLM type game in search and AI, as opposed to like optimizing cool on device use cases, it's really got up its game. And by all accounts, all our reporting of the information just shows a huge freaking …”
May 23, 2025 neutral
Morin: Frontier AI subscriptions are hardware replacements, not conventional SaaS
“These AI Companies and business models that they are like computers. They're not like services. Like I buy chat GPT pro because I want to have the best computer to use for my, you know, everyday life. Just like I buy a new Mac book once every two years or a ne…”
May 30, 2025 negative
May 30, 2025 negative
Morin: Parental controls on major platforms are rife with dark patterns
“The fact that, like, these parental controls are all rife with dark patterns to me is, like, an actual crime, and that you should be able to actually control these things and protect kids from them, but most of them you cannot.”
May 30, 2025 negative
Sam Lessin: OS is the obvious place for age enforcement, not apps
“Obviously the OS is the place to do this enforcement. If you care about it, it's one of those things. I've always found it fascinating that Apple and the community was able to like, put the blank, put the finger on Facebook or Google or Snapchat or whatever, w…”
May 30, 2025 neutral
Lessin: Apple Scrapped Satellite Internet Project to Protect Carrier Relations
“Our new, but was previously at the information reporter, Aaron Tilly, and one of our reporters out of Hong Kong, Wayne Ma, published this really interesting in-depth piece about Apple's ambitions in satellite internet, including a lot of details about Project …”
May 30, 2025 neutral
May 30, 2025 neutral
May 30, 2025 neutral
Jun 13, 2025 bearish
Jun 13, 2025 negative
Lessin: Visual redesigns of digital products almost always temporarily tank metrics
“Like when you announce like a visual redesign, which I agree, Dave, I've been through them. They're awful. Like it's the worst experience to redefine a lot of services, a huge amount of resources. You almost always tank your numbers when you're doing it. Like,…”
Jun 13, 2025 bullish
Morin: Free Apple on-device LLMs will enable new class of AI apps
“Apple announced on device Large language models that are available to developers, which means that you can now access a large language model for free on the device, and that will enable a whole new class of AI apps that just weren't possible before because it'…”
Jun 13, 2025 positive
Jun 13, 2025 positive
Morin: Apple's transparent OS redesign signals a spatial computing future
“And it seems clear to me that, you know, spatial computing, which was an enormous piece of this year's keynote is actually where they're headed, right? They've said it out loud. And so I don't think that this is rocket science to project that that's what's goi…”
Jun 13, 2025 neutral
Morin: Apple's deterministic ethos fundamentally conflicts with probabilistic modern AI
“I think that there's this fundamental thing which is hard about AI for Apple, which is that Apple really believes in consistency and delivering a quality experience the same time every time. That's pretty opposed to the nature of these probabilistic computers …”
Jun 13, 2025 neutral
Lessin: Apple teams are internally divided between incremental AI and frontier LLMs
“There's different teams inside the companies relates to AI who have different strategies. There's a more incremental let's play to our strengths. Let's keep evolving around the on device stuff. Let's partner to make our services better. There's a group that sa…”
Jun 13, 2025 bearish
Jul 4, 2025 bearish
Jul 11, 2025 negative
Yakovenko: Apple's 20% app fee cannot function on scarce crypto assets
“With crypto, you can't produce another loot box. There's only one, you know, CryptoPunk NFT. There's only one Bordet. So, You are selling it for 10,000 dollars. You cannot add a 20% fee inside the Apple store on that digital item. It would be absurd, right? A …”
Jul 25, 2025 positive
Sam Lessin: AI threatens Google's core business, but not Apple's
“His core business isn't threatened. Like, Google has to put chips down because, like, their core business is, like, too threatened. Meta has to put chips down, one, because Mark is just, like, hyper-competitive and cares about this. And because, like, they hav…”
Aug 8, 2025 neutral
Sep 6, 2025 neutral
Sep 12, 2025 positive
Morin: iPhone Air electronics fit entirely behind top camera bump
“I mean, this thing is like mostly battery. The craziest thing about it is that the phone part, like the electronics all fit in the very top and like the top 10th of the phone, like right behind the bump that the camera's in and the rest of the phone is just ba…”
Sep 12, 2025 positive
Sep 12, 2025 negative
Sep 12, 2025 negative
Sep 12, 2025 positive
Sep 26, 2025 neutral
Oct 10, 2025
Nov 7, 2025 neutral
Jessica Lessin says Apple and Google partnered for Gemini to power Siri
“Google and Apple are doing a Siri deal, so Siri is going to be powered by Gemini, essentially, until, until Apple, quote, figures it out, but it, there seems to be this pattern here of Apple realizing Google is, is pretty good at this stuff, and they'll be pre…”
Nov 7, 2025 neutral
Nov 14, 2025 bullish
Dave Morin: Apple's iPhone Air miniaturization will likely power future smart glasses
“I think that the air was actually an exercise in miniaturizing and You know, moving their silicon and, you know, surrounding PCB stacks to be extremely small, and that this is, it's like a road sign on the way towards what they're going to be doing with wearab…”
Nov 14, 2025 negative
Nov 28, 2025 neutral
Lessin: Laurene Powell Jobs is clearly backing OpenAI over Apple
“Laureen is clearly in team open AI in this In this battle playing out. And that, you know, she has had longstanding, obviously, relationships with Altman, and it's all relational, but I think it's interesting. And I do think that there's a time when it would h…”
Dec 5, 2025 neutral
Dec 5, 2025 negative
Dec 19, 2025 bullish
Dec 19, 2025 bullish
Jan 16, 2026 bearish
Sam Lessin: Open-source AI hacks will drive users to Apple and Google
“What's going to happen at some point is someone's going to come out with one that's great. Right. And it's open and whatever, and it's free. And then you're going to be, and it's going to be totally controlled by like some hacker network that's going to do ter…”
Jan 16, 2026 bearish
Sam Lessin: Trusted big tech brands will beat startups in AI agent wars
“So like, I actually think when you think about the AI wars, which happens a lot, what's gonna happen is like in order to do good stuff beyond the like, you ask it a question or a chat bot, you give it access to such a level of scary security stuff, that the pe…”
Feb 13, 2026 bullish
Feb 20, 2026 positive
Feb 27, 2026 positive
Mar 6, 2026 positive
Mar 6, 2026 bullish
Mar 20, 2026 neutral
Morin: Apple blocks vibe-coding apps over Guideline 2.5.2, not Xcode protection
“It's also not about protecting Xcode, right? There was some sense, I think, in that article that potentially this is about protecting Xcode. I don't think it is. Apple's always allowed like React Native and Flutter and like all these different sort of develope…”
Mar 20, 2026 negative
Morin: Apple requires BitRig to display server-generated code in Safari
“So what we've done at Bitrig, we've actually like done some of what you guys have talked about in that article. We, you know, went server side with it. Now you can generate code on a server in a virtual machine, and you can display that in a pop-up, right? But…”
Mar 20, 2026 negative
Mar 20, 2026 negative
Mar 20, 2026 negative
Morin: Ex-Apple team's vibe coding app BitRig is blocked since November
“We have a company that we're very close with and working on called BitRig. This is the co-founders of actually Swift UI, which is one of the best Apple frameworks in the Swift world. So a bunch of ex Apple, it's a whole ex Apple team. They're world-class engin…”
Apr 10, 2026 neutral
Apr 24, 2026 neutral
Apr 24, 2026 neutral
Apr 24, 2026 neutral
Apr 24, 2026 negative
Apr 24, 2026 bullish
Dave Morin: Cook's executive chairman role represents an Alphabet-style structural shift
“The CEO job that John Ternus is inheriting is not the CEO job that Tim Cook inherited. Like, this is more of an alphabet moment, I think, for Apple. Like this is a three trillion dollar, four trillion dollar company that is, you know, has an enormously importa…”
Apr 24, 2026 neutral
Apr 24, 2026 neutral
May 15, 2026 bullish
May 15, 2026 neutral
Jun 12, 2026 bullish
Jun 12, 2026 neutral
Apple's Foundation Models Are Actually Distilled Google Gemini Models
“And what it looks like they've done here is just taken, you know, state of the art Gemini models, both the on-device local flavor, as well as the cloud flavors and distilled them for their own purposes into these, you know, quote, Apple foundation models. Whic…”
Jun 12, 2026 negative
Apple's Ban on Self-Modifying Apps Forced Dev Tools Off iPhone
“No, actually, they are no longer focused on the iPhone because Apple will not allow you to create an iPhone app that modifies itself after being downloaded, which, you know, makes sense actually, but it's shifted the entire strategy of not just this company, b…”
Jul 31, 2026 positive
Jul 31, 2026 negative
Aug 7, 2026 negative
Aug 14, 2026 bearish
Aug 14, 2026 negative
Aug 28, 2026 negative
Aug 28, 2026 negative
Apple easily deflects child safety and age verification blame onto Meta
“On the kids stuff, they get to blame. I mean, the stuff like the, like, age verification stuff will be It's so easy for them to do, but somehow it's Facebook's problem. Like, they're pretty good at pushing off blame to others.”
Aug 28, 2026 positive
Aug 28, 2026 bearish
Apple risks a Nike-style decline if it relies solely on supply chain
“This is my being really cynical snarky, but the cynical snarky take is in about 15 years, you can supply chain optimize the hell out of a company and make stock go way up, but then Apple better figure out how to not be Nike, right, and come up with the innovat…”
Aug 28, 2026 bullish
Sam Lessin bets Apple will dominate in 10 years avoiding AI capex
“So I'm going to bet that it's kind of one of these accidental genius moves, right? Which is that he goes down in history and Apple looks Fucking great, because they avoided a incinerator box of cash, and they're gonna be on top in 10 years.”
Aug 28, 2026 negative
Sam Lessin algorithmically screenshots his son's iMessages all day to bypass Apple
“And like, by the way, you know, I have a desktop, like sitting in my computer in my room where I just like logged into my son's iMessage account. And I've sit there and fucking screenshot it all day long algorithmically. Cause there's no APIs to it. So I can p…”