The Wisdom Wall

12 quotable lessons, heuristics and mental models. Every one is playable at the moment it was said. No fortune cookies allowed.

Everyone Ryan Allis (13)Wade Foster (12)Cameron Herold (12)Helen Hastings (11)Seth Godin (10)Ethan Smith (8)Rob Howard (7)Steve Huffman (6)Ricardo Vice Santos (6)Neil Patel (6)Brian Chesky (6)Ben Tossell (6)Sam Ovens (5)Jordan Harbinger (5) Best Newest Oldest

“I think vibe coding is fantastic for building tools that you can't buy, or these, like, um, like smaller utilities, where it's like, hey, this is sort of like a one-off piece of software that I need to use to solve a particular job. Fantastic. We're seeing so much more of that stuff happen. But for, like, load-bearing…”

Wade Foster, Mar 9, 2026

“The agent is actually choosing what products to buy on behalf of a human. And so you're no longer advertising to the human. You are trying to get the agent to say, pick me, pick me, pick me. And that is often a very different skill set than marketing to a human.”

Wade Foster, Mar 9, 2026

“agents care a ton about, like, clean documentation, like, fast webpages, so, you know, it's like, the thing I'm seeing a lot of folks do is serve up a separate version of their webpage that is meant just for the agent, and so that content is, like, plain text.”

Wade Foster, Mar 9, 2026

“it's hard for humans to say no to, like, candidates that are good. It gets harder to say no as the interview goes along. So, like, two people before you said yes, now are you gonna be the person that says no? So you get more of that. And also humans I find are not often as like critical. And so, you know, they'll ask…”

Wade Foster, Mar 9, 2026

“AI allows you to put brains in your business in places that was really hard to put brains in the past. Uh, it was very manual, very expensive, and mostly, especially for small business, you're just like, I'm just not going to do it.”

Wade Foster, Dec 19, 2025

“this is the other place where AI is really exciting, is it's not just helpful as a tool inside your workflows. It's also really helpful for building workflows, because building workflows is kind of hard. Like, not everyone thinks in systems, thinks in structure”

Wade Foster, Dec 19, 2025

“The more tools you give it, The harder it thinks, the more mistakes it's gonna make.”

Wade Foster, Dec 19, 2025

“speed to lead. You, it improves your conversion rate massively. And when you improve your conversion rates, it means you can now be more efficient in how you deploy your advertising dollars, because now you're getting a higher, uh, customer lifetime value, higher ACVs. So now you can afford to pay more for those leads…”

Wade Foster, Dec 19, 2025

“what I see the best automators do is they know ChatGPT is really good at this type of queries. Claude is really good at these types of queries. Gemini's really good at this type of stuff, and so they're using Zapier to say, hey, go route this request here, and route this request over here, and this one needs to go…”

Wade Foster, Dec 19, 2025

“I have found that AI is an, is an exceptionally good coach. It is infinitely patient. It is neutral. It just observes what it sees and it tells you what it, it thinks it has observed.”

Wade Foster, Dec 19, 2025

“once you start automating a few things, you find that your own brain starts to get, um, better at spotting opportunities because you're like, oh, I remember this other thing I did that was kind of like this. I can probably do this in the same way or the same version of it. Uh, and so it's like a habit. Like, the more…”

Wade Foster, Apr 7, 2026

“My, my, my approach is I usually do it the manual way first. It's like, I'll usually just like, you know, pop open a new chat, and I'll just start yapping at it. And then if I find myself doing the same thing kind of over and over again, then I'll build like a skill for it.”

Wade Foster, Apr 7, 2026
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