The Wisdom Wall

“You'll typically increase your conversion rates. People, even if they say they don't mind paying monthly fees, they tend to hate it. They like the concept of, hey, here's a monthly price. Oh, by the way, here's a special one-time offer. For XRs, you can get unlimited access for forever. And you'll find that it converts…”

“if you look at AI overviews, the last thing that they want to do is answer the question with a three paragraph answer. It defeats the purpose of an AI overview, just giving you the answer as quick as possible.”

“And let's say if you want to compare best CRNs for construction companies and you write your own article for that on your own blog and you go super in depth, that's a great way for you to drive more signups, right? And you would do it in a table format. Pricing. Features. Features specifically for construction. That…”

“if you can't help people save money, Why should they pay you? If you can't help them make money, why should they pay you? Because what we see is, if you can't help with those two things, you can still get signups, but your churn tends to be higher.”

“Telling people all your data in one place. Cool. No one really will log in or do anything with it. That's the real reality.”

“If you want to do well as a smaller business, we think it is a very tough market to get into unless you have a lot of connections on the sea level and you're better off, uh, verticalizing and going after specific categories like the medical industry, like, uh, plastic surgeons or dentists, or, you know, going after…”