The Wisdom Wall

“The best place to start is in your, is in your customers, because you have a lot of people in your customer list who Who understand they're very early in their journey, and it would probably be a smart idea to go work for a company for a year, and to, because you're going to pick up a lot of skills, and they're happy…”

“with service businesses, they have, they don't have a trough in the cash flow model, but with product businesses, they have a very big trough. And by trough, I mean, you know, capital expenditure and outlay before revenues start coming in. So I just paired a service business model with a, ah, a product business model…”

“it's just really powerful to point out actual mistakes instead of going to someone and saying, I'm so good, I can help you. Everyone's first reaction is prove it, right? So it's, it's so much more powerful to go in and identify problems.”

“So instead of me saying those words to them, I ask questions which make them say that to themselves, because it's so much more powerful that way. If I come on and I'm like, I'm so good, I've got this amazing thing for you, it's gonna do all of these things for you, the person's first reaction is, I doubt it, you know.”

“No one buys yoga because they want yoga. No one buys Mixergy because they want Mixergy. They buy it to, to achieve something and to, to get a, to get a desired version of themselves which they've got in their mind.”