The Wisdom Wall

6 quotable lessons, heuristics and mental models. Every one is playable at the moment it was said. No fortune cookies allowed.

Everyone Ryan Allis (13)Wade Foster (12)Cameron Herold (12)Helen Hastings (11)Seth Godin (10)Ethan Smith (8)Rob Howard (7)Steve Huffman (6)Ricardo Vice Santos (6)Neil Patel (6)Brian Chesky (6)Ben Tossell (6)Sam Ovens (5)Jordan Harbinger (5) Best Newest Oldest

“What you want to do is you want to build like a service, something that actually is a service in which Subscription is just a feature of that service.”

Ricardo Vice Santos, Dec 29, 2025

“we were able to reduce the number of pictures required to literally just one, because then we're like, holy , you know, we can essentially just ask for one picture, generate the synthetic version of it, and then, and then say, do you like this? Great. So we generate a few more synthetic versions based on the same…”

Ricardo Vice Santos, Dec 29, 2025

“And so I think if you give people the tools to creation, they will do things that are not necessarily an extrapolation of what we do today.”

Ricardo Vice Santos, Dec 29, 2025

“if you look at most comparable products out there, uh, usually they have one character just because the, the whole thing about having, if it's already hard to keep consistent with one character character, it becomes actually exponentially harder with multiple, not because there's more variables, but literally because…”

Ricardo Vice Santos, Dec 29, 2025

“particularly in the time where you have all these tools like, uh, you know, vibe coding, lovable, so on, so forth, where everyone can create the product. You can, you know, it, it's a great time in the sense that, you know, if you ever, you know, if you, if you were ever the person at a party saying that have a, you…”

Ricardo Vice Santos, Dec 29, 2025

“It's an entirely different thing to build a product for other people to use it, like, you know, the, you know, with sort of some sort of symbols of quality and consistency, right? So again, you actually mentioned this, right? You go in, you do it, and eventually you get it, right? It takes many tries. And, you know,…”

Ricardo Vice Santos, Dec 29, 2025
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