The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

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why aren't all 129 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Disclosure
Rob Howard: Medical professionals bought $10k AI consulting sight-unseen
“What we discovered at very accidentally was a ton of doctors, physicians, psychologists, people in like the medical space and adjacent were signing up for this. 10,000 dollar plus plan with us, like sight unseen, no sales call, not talking to me on the phone, …”
Rob Howard Sep 10, 2025 ▶ 2:51 #2279 How are there so many AI agencies?
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Howard: Innovating with AI acquired newsletters to reach 200,000 subscribers
“We in the past have acquired newsletters and acquired small software companies that had, you know, email lists associated with them, which have been, you know, really great Opportunities for growth for us. And what we have now is about 200,000 email subscriber…”
Rob Howard Sep 10, 2025 ▶ 47:06 #2279 How are there so many AI agencies?
Disclosure
Herold charges $80,000 annually for just three monthly executive coaching hours
“I'm now 80,000 a year just to coach somebody, and that's three hours a month. You get to a point where I can't take that many more clients, and I can't really charge that much more, and it doesn't scale.”
Cameron Herold Nov 22, 2017 ▶ 44:08 #1524 When does a startup founder need a COO?
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Harbinger: The Art of Charm generates multiple seven figures in revenue
“I'm going to pull a Ramit Sethi and not tell you the exact number, but I will say multi, multi, multi, seven figures.”
Jordan Harbinger Aug 13, 2014 ▶ 3:09 #1050 How a former lawyer built a multi-million dollar company that teaches social skills – with Jordan Harbinger
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Harbinger: Art of Charm Live Bootcamps Cost $4,000 to $8,000
“They range from four to 8000. And we're raising prices this summer, but yeah.”
Jordan Harbinger Aug 13, 2014 ▶ 48:28 #1050 How a former lawyer built a multi-million dollar company that teaches social skills – with Jordan Harbinger
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Livingston remains fully engaged at Y Combinator as Sam Altman assumes leadership
“Ah, a lot of people ask me that, even though my name was not in the announcement as taking a step back. But no, I'm just as engaged as I've always been, and in fact, ah, with Sam on board doing a lot of the administrative things that I Used to do. I'm excited …”
Jessica Livingston Apr 9, 2014 ▶ 33:56 #1001 The 1,000 interview celebration
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Kagan: AppSumo no longer optimizes for revenue and profit
“I don't mind sharing AppSumo revenue and stuff, but I think it basically makes people think that we're more focused on just revenue and profit, which we don't optimize at all anymore.”
Noah Kagan Apr 9, 2014 ▶ 1:18:58 #1001 The 1,000 interview celebration
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Patel acquired CRM app Stride and tripled revenue within three months
“Ah, we just purchased Stride, which is a CRM app. After we purchased it within two to three months, we've already tripled revenue.”
Neil Patel Apr 9, 2014 ▶ 1:29:30 #1001 The 1,000 interview celebration
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Walling: Most of my new businesses are 5x to 10x larger
“Most businesses that I've done, the next one is, is about between five and 10 X bigger than the last one.”
Rob Walling Apr 9, 2014 ▶ 1:50:32 #1001 The 1,000 interview celebration
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Griggs: HearAndPlay generates $3M–$3.5M annually with 10,000 paying subscribers
“So, since inception, we've well hit the eight-figure mark per year. That looks like about 303 and a half million dollars this year will do. We get about 15,000 subscribers a month, and our total list is about 300,000 musicians that play by ear, and out of that…”
Jermaine Griggs Apr 23, 2012 ▶ 6:58 #715 HearAndPlay.com: Turning $70 Into A Multimillion Dollar Instruction Web Site – with Jermaine Griggs
Disclosure
Recurring monthly subscriptions eventually became HearAndPlay's primary revenue engine
“That, that model is split. Now it's all the monthly stuff that's our main thing, and the product sales are like our icing on the cake.”
Jermaine Griggs Apr 23, 2012 ▶ 55:24 #715 HearAndPlay.com: Turning $70 Into A Multimillion Dollar Instruction Web Site – with Jermaine Griggs
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Allis: iContact rejected a previous buyout offer following EO forum advice
“We had a company coming to us That had made an offer to buy our company a couple years ago by eye contact, and I took it to the forum, and I said, is this something I should do? Is this not something I should do? And I ended up getting some very valuable advic…”
Ryan Allis Apr 9, 2012 ▶ 24:13 #710 iContact Founder Returns To Mixergy After $169M Sale – with Ryan Allis
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Allis plans 25 years of venture investing across sub-Saharan Africa
“What I plan to do with the next 25 years at least is to become a great venture capitalist and a great private equity investor in companies and countries like Nigeria, Ghana, Kenya, Uganda, Rwanda, Tanzania, Ethiopia, Zambia, South Africa. And really sub-Sahara…”
Ryan Allis Apr 9, 2012 ▶ 55:46 #710 iContact Founder Returns To Mixergy After $169M Sale – with Ryan Allis
Disclosure
Huffman: He cried at his desk before finalizing the Reddit acquisition
“The day before was when all, all the lawyers had agreed, and we basically said, tomorrow we're gonna sign the papers. And I remember I got really emotional that day. I was sitting there at my desk in in Boston, and I just cried.”
Steve Huffman Oct 20, 2010 ▶ 25:59 #400 Reddit Founder: “I Wish I Still Owned Reddit Now” – with Steve Huffman
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Huffman: Hipmunk differentiates by filtering out up to 90% of flight results
“One of the ways we can do that is we remove about 70% of listings right off the bat. If you tell us a little bit more about what you want to do, we can remove like 90% of listings.”
Steve Huffman Oct 20, 2010 ▶ 46:09 #400 Reddit Founder: “I Wish I Still Owned Reddit Now” – with Steve Huffman
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Chesky: Early Airbnb growth relied strictly on press and word of mouth
“Our strategy, you know, from where we came from, and I think it kind of explains where, you know, we started off just getting a lot of press, and we relied on press and word of mouth to grow.”
Brian Chesky Jan 28, 2010 ▶ 17:45 #216 How Clever Entrepreneurs Turned 3 Air Mattresses Into Airbnb, The Site That Makes Any Home A Bed And Breakfast – with Brian and Joe
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Chesky: Airbnb enforced a strict 'three clicks to book' design rule
“So you can put in your credit card, and we had this saying, three clicks to the book it button. Had to be three clicks to the book it button.”
Brian Chesky Jan 28, 2010 ▶ 24:17 #216 How Clever Entrepreneurs Turned 3 Air Mattresses Into Airbnb, The Site That Makes Any Home A Bed And Breakfast – with Brian and Joe
Disclosure
Cheney: Early funnel sold AI certifications to high-scoring test takers
“So they would land on the site. They would take this free test and instead of charging them three 99 or something, they just said, all you gotta do is put your email address in and I'll tell you your score. Ok. And then, depending on their score, it would, the…”
Jon Cheney Apr 23, 2026 ▶ 8:19 #2304 “I make $4.5 million implementing AI”
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Mac: Convos is onboarding about 50 waitlist users daily
“Probably like 50 or so. So the app is out there. You can work at you just unlocking the agents takes an invite code.”
Shane Mac Apr 20, 2026 ▶ 12:50 #2303 Convos: Instant OpenClaw on your phone
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Mohrer will release a NY State legislation AI summarizer in weeks
“And so there's an idea there that I worked on with a buddy from Uber that we actually have revisited, and like I just said, I'll circle back on that and kind of explain why, but we're gonna be releasing that as like a side quest in the next few weeks.”
Josh Mohrer Feb 3, 2026 ▶ 7:56 #2296 The $7 Million Vibe Coded App
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Walls: Starter Story gets 1.5 to 2 million monthly YouTube views
“We're a pretty big channel in our space, and we probably do 1.5 to two million views per month.”
Pat Walls Jan 23, 2026 ▶ 3:32 #2294 He Claude Code: Build Me a YouTube Replacement
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Matze: Rezora's early product was just GPT and text-to-speech
“And at the end of the day, it was just a GPT with the Texas speech model.”
Evgeny Matze Jan 8, 2026 ▶ 1:19 #2292 AI Automation that makes cold calls
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Apfelbaum: Ajax Union generates about $1M a year in revenue
“I, well, we're the revenue for Ajax unions about a million dollars a year right now.”
Joe Apfelbaum Dec 30, 2025 ▶ 0:31 #2291 He keeps launching AI businesses
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Apfelbaum: EVAI is approaching $1M in annual revenue
“And every AI is approaching a million dollars a year.”
Joe Apfelbaum Dec 30, 2025 ▶ 0:39 #2291 He keeps launching AI businesses
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Hastings: Quanta has just under 100 customers
“We have just under a hundred right now.”
Helen Hastings Dec 17, 2025 ▶ 37:02 #2288 She had people do AI’s work
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Singla: Audits personal calendar with ChatGPT to eliminate time-sink meetings
“So I plugged in my calendar into ChildGPT and started audit and it, I told it to start auditing my calendar and starting to tell me which meetings are potentially time sinks or how can I re-architect my calendar to Make more sense.”
Anirudh Singla Nov 17, 2025 ▶ 34:41 #2286 Pepper: AI + people = > $10 million
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Ethan Smith helped popularize '10 Best' title tags and app download interstitials
“I would say I also played a significant role in the 10 best, the 10 best X for Y title tags Like, 15 years ago. And I also played a substantial role in the download interstitials that said, sorry, you can't use the mobile website, you have to download the app.…”
Ethan Smith Nov 11, 2025 ▶ 46:18 #2285 AEO: How to make ChatGPT promote you
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Rob Howard: Innovating with AI has 1,700 premium community members
“In our consulting program, we have a little bit over 1000 students who have joined us since July of last year of 2024, so a little over a year. We also have a previous program called the incubator, which is actually going to be re-released next year. We have a…”
Rob Howard Sep 10, 2025 ▶ 45:46 #2279 How are there so many AI agencies?
Disclosure
Herold: I always finish everything five minutes early
“I always start, finish everything five minutes early, and I got a call at the top of the hour.”
Cameron Herold Feb 14, 2018 ▶ 46:06 #1559 Cameron Herold coaches me on hiring (so I don’t collapse at my desk)
Disclosure
Harbinger built his initial audience by pitching blogs nightly for four months
“I stayed up till five a.m., probably for four straight months, during a summer, and I emailed every single blog I could find. And probably low double digits or low or high double digits, low three digit number of blogs were like, sure. And they linked to us an…”
Jordan Harbinger Aug 13, 2014 ▶ 42:10 #1050 How a former lawyer built a multi-million dollar company that teaches social skills – with Jordan Harbinger
Disclosure
Griggs paid $70 monthly for a Yahoo Directory listing for ten years
“I'm still paying for that same listing. I think they get me for 70 bucks a month. I mean, I'm working. I mean, 10 years of that, you know, from day one, and every time my card expires, I go in, and I think it's just a ritual for me now”
Jermaine Griggs Apr 23, 2012 ▶ 41:15 #715 HearAndPlay.com: Turning $70 Into A Multimillion Dollar Instruction Web Site – with Jermaine Griggs
Disclosure
Huffman: Living together for eight years gave Reddit's founders sibling-level trust
“Alexis and I have been friends, like we lived together for eight years through Reddit. So we were, you know, pretty close to being brothers in the sense that, you know, I, we have the same relationship that I have with my sister, which is we can get mad at eac…”
Steve Huffman Oct 20, 2010 ▶ 21:37 #400 Reddit Founder: “I Wish I Still Owned Reddit Now” – with Steve Huffman
Disclosure
Godin: Permission Marketing website cost $450, near his highest book marketing spend
“The permission marketing website costs 450 dollars, and that was at the high side of what I've spent to market a book.”
Seth Godin Jan 25, 2010 ▶ 8:43 #214 How To Produce Like A Linchpin By Understanding Your Lizard Brain – with Seth Godin
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