Cheney: Early funnel sold AI certifications to high-scoring test takers
Jon Cheney · #2304 “I make $4.5 million implementing AI” · Apr 23, 2026 · at 8:19
Jon Cheney explains the lead generation and monetization structure of his automated AI IQ assessment funnel.
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“So they would land on the site. They would take this free test and instead of charging them three 99 or something, they just said, all you gotta do is put your email address in and I'll tell you your score. Ok. And then, depending on their score, it would, the system would then go one of two directions. One, if you did well, hey, great, take our official test, it's 39 dollars or 59 dollars, I don't remember what I charged and then you'll get an official certification from the General AI Proficiency Institute, right? That was a very official name, you know, and that was part of the strategy that I worked out. I said, hey, I want this to feel like a standard, like we're the new SAT, we're the new ACT, we're the new whatever, right? So, And then if they did poorly, there were going to be courses that they could take. So whether they did poor or, you know, or they did great, I had a monetization plan for them.”
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