The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 129 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Godin commits to never monetizing his personal blog with advertising
“I would never run ads on my blog. How stupid would that be to pimp out my audience for a hundred bucks?”
Cera plans lower pricing and freemium tier for Polsia
“I'm trying to introduce lower pricing, because I think 50 dollars is expensive for a lot of people so trying to bring that down. I want to do a freemium experience, where like you can actually experience Bolsia building for you in a free experience”
Cera plans to build a marketplace to buy and sell AI businesses
“And I think it's a, it's something that like I want to build. It's, and essentially it would be a marketplace feature where essentially I tell the user, hey you are putting your dashboard publicly, right? So now you're sharing all your stats, all your revenue,…”
Cera: Polsia raised a $30M round after launch
“And I used that money to build Polsia and then to launch it, and then after I launched it, I raised that new thirty million dollar round.”
Cera: Polsia generates roughly 15% of revenue from ads
“It was a higher, higher percentage before, but yeah, now, now it's about, yeah, it's about like 15. I think it's, I don't know the exact latest number, but like around 15%, I would say. Of revenue comes from ads, because now we have, ah, the majority of revenu…”
Cheney: The $4.5M AI software agency founder does not know how to code
“It's for people like me, by the way, I don't know how to code, right?”
Foster consults an AI agent daily to identify new workflow automations
“I find myself every single day, first thing in the morning, I just talk to the agent and I say like, hey, what work have I done recently where I should build new workflows and build new agents and build new stuff? And it will start proposing them to me and say…”
Eliason: Claw sourcing charges $2,000 for setup and $500 monthly
“Two grand. And then 500 a month for maintenance.”
Eliason: Sondex is an agent-first CRM pulling from email and Stripe
“We built an agent for CRM. This is Sondex, which really anybody can sign up for. We haven't pushed it too hard, but this is like a memory layer, a memory API for agents that pulls from email and Stripe to create perpetually updating client cards.”
Eliason Launches Agent Letters to Format Newsletters for AI Agents
“And that's why we made agent letters, which is what you're launching. Yeah. Yeah. This is the thing that we're launching, which is if you have a newsletter, you can sign up for this. And all you have to do is add the email address that we give you to your news…”
Cera: Pulsia utilizes specialized autonomous agents for engineering, marketing, and support
“Pulsia is like a series of like autonomous agents specialized in different categories, right? So you have like a, you have an engineering agent that's like really good at code and it's like set up to code that has access to like a web server, a GitHub account,…”
Cera: Pulsia aims to launch multi-company portfolio feature within weeks
“First, because I want to, I'm actually trying to launch it this week or next. A feature where like a user can actually launch the fund itself.”
Cera: Pulsia raised pricing from $29 to $50 because it was losing money
“That's probably because on the internet, because it used to be 29 a month and I increased the pricing because I was losing too much money.”
Gil lists core investments including OpenAI, Stripe, SpaceX, and Perplexity
“Yeah, let's see definitely Andrile, Android, Airbnb, Coinbase Instacart, Stripe Square a little bit of SpaceX OpenAI, Perplexity, A couple other things. Cognition.”
Gil plans to announce large-scale public statue project soon
“Our hope is to announce our first sort of statue or monument soon. We've been working on a project to do that for like societal beauty, like art and society at large scale.”
Mohrer: Wave AI is now developed almost exclusively with Claude Code
“But I got to it, and now it's like all I do. In Cloud Code, I bought a Mac Mini over the weekend for my bot, you know, and just all that stuff. Like, I am deep in it. But I love, you know, the latest and greatest changes so fast that who knows what it'll be by…”
Mohrer gets ~$3K in Claude usage for $200 monthly subscription
“So I spend 200 bucks and I think I get something like 3000 dollars worth of API usage from it versus going direct and using the API. I was spending 50 to a hundred dollars a day, which I'm happy to do because I'm getting serious value out of it, but I'd rather…”
Carson: Untangle runs daily Claude Opus cron jobs for marketing recommendations
“Every day I have a cron job that basically looks at key marketing stats, and then it passes those stats to Opus four or five, and then it generates an email with recommendations on what is the one thing I should do to improve my marketing funnel today.”
Untangle's AI divorce agent uses state statutes to write AEO content
“So for Untangle, we have Grace. She's our AI divorce agent. She's inside of Untangle. Now, she has specific tools, right? They're very specific to our vertical, right? You know, divorce statute search, case law search, child support guideline search, right? Th…”
Carson: AMP's deep mode uses GPT-5.2 instead of Opus 4.5
“I'm actually secretly showing you a new feature. If you see deep here this is a mode. We're actually using a GPT five, two instead of Opus four or five.”
Carson: I run three AMP coding agents simultaneously
“Now, what I actually do is I actually run three of these agents at a time. So I actually have three amps open any one time, and I'm usually working on three different parts of the app at once.”
Carson: AMP will autonomously implement marketing optimizations as pull requests
“I'm thinking the next step is, is not just to get the email, but actually have AMP implement the suggestion. And then I wake up to a PR that I review where it's actually done the thing that it suggested, and then I get to review that instead.”
Walls: Starter Story generated over $2 million in revenue last year
“Last year we did over two million.”
Walls: Starter Story generates $10k to $15k monthly from YouTube AdSense
“As far as just the ad sense, that's the revenue that Google pays you just by showing ads. I think we're doing somewhere between 10 to 15,000 dollars a month, but really that is just a small portion of our total revenue as a business.”
Walls: Built custom command center integrating Stripe and Notion using AI
“One thing that I was Like able to do with AI that I thought was amazing was build a command center for our business. So I have one dashboard that all me and my team can look at that integrates notion where we have a bunch of stuff that we save, integrate strip…”
Thummala: PressW generated over $2 million in revenue last year
“Yeah, we did we did over two million dollars last year.”
Thummala: PressW automated 90% to 95%+ of court document processing for a client
“We were able to, like, build a little system that you know, can automate up to, like, 90, 95% plus of those types of documents.”
Thummala: PressW chose services to generate cash and learnings before SaaS
“Services make sense, we can get cash now, we can watch the world, and we can stay on the forefront of what's possible today, and ideally take those learnings, like, just maximize surface area of information and then from that, you know, start to build somethin…”
Thummala: 90% of PressW's business comes from post-launch relationships
“Actually, no, I would say only like less than 10% of this business, less than, yeah, less than 10%, let's call it, let's just make it be generous with it. Less than 10% came from like old relationships. I'd say 90% were people that I've met and interacted with…”
PressW runs its internal agent orchestration system on Anthropic's Claude
“Then we orchestrated all in our own little application that is largely built on top of Claude and Claude code both together.”
Rezora charged early clients up to $2,500 setup plus $500 monthly
“So we would charge anywhere from an initial thousand to 2500 dollars setup fee, depending on the complexity and workflow, plus an ongoing 500 dollar month monthly fee, plus 20 cents per conversational minute that the AI did as well.”
Matze: Rezora Fine-Tunes LLMs On Real Sales Call Transcripts
“Currently what we're doing is we take real conversations. We turned that into fine tuning data to be specific, supervised fine tuning data, and we run supervised fine tuning on a large language model, which in end results in the language model actually soundin…”
Apfelbaum: WAVV dialer enables 480 automated calls per day for $149/month
“Now there is a great dialer called a wave dialer, which I use as well. I pay one 49 a month for the wave dialer. W A V V totally worth it. I make 480 calls in one day just by allowing the dialer to just run. 480 people will be touched and drop voicemails will …”
Apfelbaum: Built over 100 custom Chrome extensions solo using AI
“By the way, I built over a hundred custom Chrome extensions myself, with AI. Myself, just myself, in the middle of the night.”
Santos: Dream Stories used ChatGPT, Stable Diffusion, and LoRAs for consistency
“We use a number of things. We, at the time we used the chat to PT. We used the stable diffusion. I forget the first model we used. We used to do it. We used LORAS, which was we still do in some regards but LORAS is something that, you know, that you literally …”
Vice Santos: Dream Stories sells multiple books per customer via episodic sequences
“I told you that we sell multiple books, you know, to the same person you know, essentially because they're episodic, right? It's a sequence.”
Hastings: Quanta offers QuickBooks backup to ease customer migration fears
“Actually we do have a product that we call a QuickBooks backup, where if you, for whatever reason, want to do an export into QuickBooks or even keep a QuickBooks up to date, we support that. And it's a good way to get people in the door, especially we work wit…”
Tossell: MakerPad was never built or intended to be venture-backed
“It was never going to be a venture company. I never wanted it to be that. It wasn't built to be that way.”
Singla: Pepper has produced 750,000 articles, peaking at 30,000 monthly
“So just for reference, we've done about seven, 50,000 articles till date. There have been months where we've done 30,000 articles a month.”
Pepper generated 30,000 ad creatives via custom AI engines in six months
“We've created these custom engines, which can produce banner images, add creatives, add skills like 30,000 creatives over the last six months.”
Hazarkhani: Engineering drives most Tenex revenue, but AI transformation grows fastest
“So most of the revenue comes from engineering, but our fastest growing part of the business is AI transformation.”
Lieberman: Half of Tenex Clients Come Through Free AI Diagnostics
“Half of our clients have come through these free AI diagnostics we do. And so we run these diagnostics. They take two weeks. Most of it's been automated. The only thing that's not automated is basically three hours of stakeholder interviews, but half of those …”
Hazarkhani: Tenex acquires all customer business through LinkedIn, not X
“All of our businesses come through LinkedIn, not Twitter.”
Lieberman plans to build a dedicated media arm for Tenex's AI agency
“Ultimately the goal is to build kind of 10 X media on top of 10 X, where there's only one place that executives go to make AI more actionable.”
Dan Shipper: Every generates $1.3M ARR across nearly 7,000 paid subscribers
“I can tell you we have about almost 7000 paid subscribers across all the apps in the media. And altogether we do about like 1.3 million in ARR. Growing really fast. We grew ARR 45% this quarter.”
Shipper: Every uses Claude Projects for developmental and copy editing
“Basically we have a cloud project with all of this stuff in it. That can do copy editing, can do developmental editing. So like helping you figure out like which ideas are interesting and why, or where's the hook for the article, that kind of stuff.”