Cole: Restoring broken trust outweighs the risk of emboldening stakeholders
Kat Cole · #117 Kat Cole: The Power of Possible · Aug 10, 2021 · at 25:44
Former Cinnabon President Kat Cole reflects on repairing relationships with angry franchisees after launching products into Costco without proper communication.
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“The biggest problem was repairing the trust, and I would rather err on the side of creating a little bit of a demanding monster on a basis of trust than be so cautious that I don't feed their demands that, that I don't fully repair the trust.”
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