Cinnabon

“Just a few months later, we had the opportunity to put an even more optically competitive product, a minibon, in 7000 Burger Kings. And when I went to the franchisees now with better systems and better communication to tell them about this opportunity, while t…”

“We killed the initiative. We walked away from millions, millions in EBITDA. It was devastating for the company and the budget, but it was the only option to preserve the relationship with my franchisees”

“I mean, look, Cinnabon's not LVMH, but relative to donuts and baked goods and any of those, it is absolutely. Luxurious. It's enormous. It's expensive. It's complicated to make. It's made from scratch.”

“The biggest problem was repairing the trust, and I would rather err on the side of creating a little bit of a demanding monster on a basis of trust than be so cautious that I don't feed their demands that, that I don't fully repair the trust.”

“Because we saw drink sales disappear. Often happens in snack businesses during times of crisis, difficult times. And so that also causes, even though the price of the single thing goes up, the check average is still down because you're not getting the add on.”

“When you find something that is a pattern across all three questions, I have learned you stop everything, everything, and you make that happen right away.”

“And the reality is that, you know, the first is more often true that these channels are completely separate of each other. Someone's impulse in a mall or an airport is not compromised by if they buy Cinnabon cereal at the grocery store.”