Cole: Cinnabon launched Minibons in 7,000 Burger King locations
Kat Cole · #117 Kat Cole: The Power of Possible · Aug 10, 2021 · at 23:58
Former Cinnabon president Kat Cole explains how licensing Minibons across 7,000 Burger King locations transformed company earnings and enabled reinvestment into core franchisees.
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“Just a few months later, we had the opportunity to put an even more optically competitive product, a minibon, in 7000 Burger Kings. And when I went to the franchisees now with better systems and better communication to tell them about this opportunity, while they didn't love it, they said, because of how you handled Costco, we trust you. And that single opportunity By multiples grew the EBITDA of the company”
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