Land Rover, every mention
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tap a year for its mentions
every year anyone Rory Sutherland 1Alan Mulally 1
Verbatim, from the transcripts: the passages where Land Rover comes up
How to Think Like a World-Class Marketer | Rory Sutherland
- ▶ 1:11:54 Rory Sutherland If you think about it, they survive as Land Rover, Range Rover, because they have effectively created the category they dominate.
Alan Mulally: The Power Of Working Together
- ▶ 11:32 Alan Mulally They'd become a house of brands, and, and purchased Aston Martin, and Jaguar, and Land Rover, and Volvo, and, uh, still, uh, 70, 80% of the business was Ford, and which, as you know, you can't be world-class too many things at the same…