Land Rover

2 statements across 2 episodes · 1 bullish · 1 bearish · 2 people on the record · first statement Nov 1, 2022 by Alan Mulally · said 2 times in 2 episodes since 2022 · across every show →

Mentions by year

brought up most by Rory Sutherland (1), Alan Mulally (1)

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2022 1 mention in 1 episode

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Everything said about Land Rover, oldest first

Nov 1, 2022 negative
Assertion Supported
Ford faced a projected $17 billion loss due to brand over-expansion
“They'd become a house of brands, and purchased Aston Martin, and Jaguar, and Land Rover, and Volvo, and still 70, 80% of the business was Ford, and which, as you know, you can't be world-class too many things at the same time, and so they were going to lose se…”
Alan Mulally Nov 1, 2022 ▶ 11:32 Alan Mulally: The Power Of Working Together
Dec 9, 2025 positive
Opinion
Sutherland: Land Rover survives by creating the category it dominates
“If you think about it, they survive as Land Rover, Range Rover, because they have effectively created the category they dominate.”
Rory Sutherland Dec 9, 2025 ▶ 1:11:54 How to Think Like a World-Class Marketer | Rory Sutherland
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