Costco, every mention

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every year anyone Shane Parrish 38Indra Nooyi 12Christopher Davis 9Sanjay Bakshi 4Rory Sutherland 4Kat Cole 4Reed Hastings 2Adam Carr 2Kunal Shah 1Joel Greenblatt 1

Verbatim, from the transcripts: the passages where Costco comes up

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Mental Models That Change How You Think | Bill Gurley Jun 9, 2026 · 1 mention

  • ▶ 51:56 Bill Gurley You could take the board members from Walmart and Costco and GM and, and General Electric or whatever you consider the top 10 best companies,

How to Think Like a World-Class Marketer | Rory Sutherland Dec 9, 2025 · 4 mentions

  • ▶ 30:01 Rory Sutherland Actually, they do something, they do something, they look after their customers, and there is an interesting exception to this probably, which is, for example, Costco, which, um, and actually Enterprise Rent-A-Car is family-owned, isn't it? 4 times in the scene

Sol Price: The Retail Legend Who Taught Sam Walton, Jim Sinegal, and Jeff Bezos [Outliers] Aug 12, 2025 · 24 mentions

  • ▶ 0:22 Shane Parrish Jim Sinegal, co-founder of Costco, was even more direct when a reporter called him one day and said, gee, 3 times in the scene
  • ▶ 22:41 Shane Parrish Jim Senegal, who built Costco into three hundred billion dollar company, and he credits every little bit of his knowledge to one teacher, Saul Price. 2 times in the scene
  • ▶ 35:28 Shane Parrish And nearly 50 years later, Costco still sells that exact same combo for a dollar 50. 3 times in the scene
  • ▶ 37:59 Shane Parrish Costco and Sam's Club, both born in 1983, both direct copies of Price Club were expanding like wildfire, while Price Club hesitated. 10 times in the scene
  • ▶ 44:54 Shane Parrish Today, when you walk in any warehouse club worldwide, anywhere in the world, or you see a dollar 50 hot dog at Costco, you're walking into Saul Price's classroom. 6 times in the scene

Les Schwab: Why Real Ownership Outperforms Experience, Capital, and Credentials [Outliers] Jul 15, 2025 · 2 mentions

Former PepsiCo CEO Indra Nooyi: Lessons from the Top Jun 24, 2025 · 12 mentions

  • ▶ 1:14:18 Indra Nooyi We used to do business with club stores like Costco and people like that. 12 times in the scene

Netflix Founder Reed Hastings on Scaling High-Trust Culture & Bold Judgment Jun 10, 2025 · 2 mentions

David Heacock: Building Filterbuy Feb 18, 2025 · 1 mention

Timothy Eaton: How to Build an Empire (And Why It Crumbled) [Outliers] Feb 11, 2025 · 2 mentions

  • ▶ 11:25 Shane Parrish This virtuous cycle, which Sam Walton and later Jim Senegal would turn into billion-dollar empires at Walmart and Costco, was tested behind a counter in Toronto a century earlier.
  • ▶ 37:05 Shane Parrish Costco is a great example of this, which we may cover in a future episode.

Adam Karr: The Investing Blueprint Nov 12, 2024 · 2 mentions

  • ▶ 14:40 Adam Carr So then you go to people like, you know, Saul Price, like he, the Price Club, I mean, the people that he laid the blueprint for from Jim Senegal with Costco to Bernie Marcus with Home Depot to Sam Walton, who's laid a bigger blueprint than… 2 times in the scene

Chris Davis: Three Generations of Wealth Mar 5, 2024 · 9 mentions

  • ▶ 1:17:17 Christopher Davis Um, Costco had a classified board, which meant that, you know, only a certain number of directors could be elected each year. 4 times in the scene
  • ▶ 1:27:38 Christopher Davis And so, he put me in touch with Charlie, and Charlie said, well, I'm going to be in New York for, I think, either Costco or a Solomon meeting, and I'll have breakfast with you.
  • ▶ 1:32:30 Christopher Davis But I'll, I'll give you one note that was also amazing, which was around Costco. 3 times in the scene
  • ▶ 2:35:02 Christopher Davis So, if I had never done that, you know, Costco would be

Kunal Shah: Core Human Motivations Jun 28, 2022 · 1 mention

  • ▶ 55:02 Kunal Shah And it's a very unique thing about India where you come with these things that, oh, I'm going to have this, the seven 11 will charge 30 rupees and this one will charge five rupees and the Costco will charge this.

#117 Kat Cole: The Power of Possible Aug 10, 2021 · 4 mentions

  • ▶ 21:30 Kat Cole I say, we're about to launch X product with Costco. 3 times in the scene
  • ▶ 27:12 Kat Cole And oh, by the way, contractually, I can't just make it disappear from Costco.

#111 Joel Greenblatt: Investing Made Simple May 18, 2021 · 1 mention

#3 Sanjay Bakshi: Why Mental Models Sep 18, 2015 · 14 mentions

  • ▶ 29:25 Sanjay Bakshi If you, if you look at a Costco, which we both know is a very admirable business model, then why is it an admirable business model? 4 times in the scene
  • ▶ 35:03 Shane Parrish But the other thing that I think that Costco does, which is, which plays to psychology a little bit, is when I go in there and buy my ketchup, 10 times in the scene
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