Costco

9 statements across 6 episodes · 7 bullish · 0 bearish · 6 people on the record · first statement Sep 18, 2015 by Sanjay Bakshi · said 79 times in 14 episodes since 2015 · across every show →

Mentions by year

brought up most by Shane Parrish (38), Indra Nooyi (12), Christopher Davis (9), Sanjay Bakshi (4), Rory Sutherland (4), Kat Cole (4), Reed Hastings (2), Adam Carr (2)

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048201520162017201820192020202120222023202420252026episodes it came up in
007.54158201520162017201820192020202120222023202420252026episodesmentions per episode
2026 1 mention in 1 episode
2025 47 mentions in 7 episodes 7 per episode
2024 11 mentions in 2 episodes 6 per episode
2022 1 mention in 1 episode
2021 5 mentions in 2 episodes 3 per episode
2015 14 mentions in 1 episode

every mention, scene by scene, with the transcript →

Everything said about Costco, oldest first

Sep 18, 2015 positive
Assertion Supported
Bakshi: Costco Generates 20% ROE and High Turns on Sub-2% Margins
“Costco, I think, makes about 20% return on equity, which is actually quite healthy if you look at, ah, interest rates over this part of the world, and it has, ah, a pat margin of less than two percent, so it has very high capital turns, ah, and it can do that …”
Sanjay Bakshi Sep 18, 2015 ▶ 35:48 #3 Sanjay Bakshi: Why Mental Models
Sep 18, 2015 positive
Insight
Bakshi: Costco Generates Float Through Upfront Customer Membership Fees
“And when you combine that with the fact that customers are funding a lot of that business because they pay upfront a fee to get a privilege of shopping with you, and that gives you float, which I think is another aspect of a wonderful business.”
Sanjay Bakshi Sep 18, 2015 ▶ 30:25 #3 Sanjay Bakshi: Why Mental Models
May 18, 2021 positive
Insight
Greenblatt: Selling at cost and profiting from memberships creates an unbeatable flywheel
“So it's a flywheel where if you sell people products at cost, it's very hard for people who are trying to make a profit to beat you. But if you can make all your money on the memberships, just selling more and more memberships for the ability to buy it costs, …”
Joel Greenblatt May 18, 2021 ▶ 40:54 #111 Joel Greenblatt: Investing Made Simple
Aug 10, 2021 positive
Assertion Not checkable as stated
Cole: Cinnabon forfeited millions in EBITDA to restore franchisee trust
“We killed the initiative. We walked away from millions, millions in EBITDA. It was devastating for the company and the budget, but it was the only option to preserve the relationship with my franchisees”
Kat Cole Aug 10, 2021 ▶ 23:23 #117 Kat Cole: The Power of Possible
Mar 5, 2024 bullish
Disclosure
Davis Advisors mistakenly sold 17 million shares of Costco bought at $27
“Costco closed at 41, had been come down from 45. It was a momentum growth Stock darling. They reported a bad quarter that stock opened at 27. And we amazingly bought seventeen million shares that day. It was one of the great trades my whole career. And you cou…”
Christopher Davis Mar 5, 2024 ▶ 1:17:58 Chris Davis: Three Generations of Wealth
Jun 24, 2025 neutral
Assertion Supported
Nooyi: Costco uses unique packaging configurations incomparable to regular retail
“Costco would have a unique packaging configuration, which was not really comparable to anything out there in the marketplace, and why that was important for Costco.”
Indra Nooyi Jun 24, 2025 ▶ 1:15:50 Former PepsiCo CEO Indra Nooyi: Lessons from the Top
Aug 12, 2025 positive
Assertion Supported
Costco strictly caps its retail product markups at 14 to 15 percent
“They cap their markup at 14 to 15% when they could charge more.”
Shane Parrish Aug 12, 2025 ▶ 41:26 Sol Price: The Retail Legend Who Taught Sam Walton, Jim Sinegal, and Jeff Bezos [Outliers]
Aug 12, 2025 neutral
Assertion Contradicted
Costco intentionally loses money on every $1.50 hot dog combo sold
“Price Club sold a hot dog and soda for a dollar 50 in 1976. Today, nearly 50 years later, Costco still charges a dollar 50. They lose money on every single one.”
Shane Parrish Aug 12, 2025 ▶ 55:50 Sol Price: The Retail Legend Who Taught Sam Walton, Jim Sinegal, and Jeff Bezos [Outliers]
Aug 12, 2025 positive
Insight
Jim Sinegal: Leaders must spend 90% of their time teaching employees
“He used to say, if you're not spending 90% of your time teaching, you're not doing your job.”
Shane Parrish Aug 12, 2025 ▶ 25:57 Sol Price: The Retail Legend Who Taught Sam Walton, Jim Sinegal, and Jeff Bezos [Outliers]
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