Costco, every mention

10 scenes (said by Shane Parrish) · ← back to Costco

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every year anyone Shane Parrish 38Indra Nooyi 12Christopher Davis 9Sanjay Bakshi 4Rory Sutherland 4Kat Cole 4Reed Hastings 2Adam Carr 2Kunal Shah 1Joel Greenblatt 1

Verbatim, from the transcripts: the passages where Costco comes up

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Sol Price: The Retail Legend Who Taught Sam Walton, Jim Sinegal, and Jeff Bezos [Outliers] Aug 12, 2025 · 24 mentions

  • ▶ 0:22 Shane Parrish Jim Sinegal, co-founder of Costco, was even more direct when a reporter called him one day and said, gee, 3 times in the scene
  • ▶ 22:41 Shane Parrish Jim Senegal, who built Costco into three hundred billion dollar company, and he credits every little bit of his knowledge to one teacher, Saul Price. 2 times in the scene
  • ▶ 35:28 Shane Parrish And nearly 50 years later, Costco still sells that exact same combo for a dollar 50. 3 times in the scene
  • ▶ 37:59 Shane Parrish Costco and Sam's Club, both born in 1983, both direct copies of Price Club were expanding like wildfire, while Price Club hesitated. 10 times in the scene
  • ▶ 44:54 Shane Parrish Today, when you walk in any warehouse club worldwide, anywhere in the world, or you see a dollar 50 hot dog at Costco, you're walking into Saul Price's classroom. 6 times in the scene

Les Schwab: Why Real Ownership Outperforms Experience, Capital, and Credentials [Outliers] Jul 15, 2025 · 2 mentions

Timothy Eaton: How to Build an Empire (And Why It Crumbled) [Outliers] Feb 11, 2025 · 2 mentions

  • ▶ 11:25 Shane Parrish This virtuous cycle, which Sam Walton and later Jim Senegal would turn into billion-dollar empires at Walmart and Costco, was tested behind a counter in Toronto a century earlier.
  • ▶ 37:05 Shane Parrish Costco is a great example of this, which we may cover in a future episode.

#3 Sanjay Bakshi: Why Mental Models Sep 18, 2015 · 10 mentions

  • ▶ 35:03 Shane Parrish But the other thing that I think that Costco does, which is, which plays to psychology a little bit, is when I go in there and buy my ketchup, 10 times in the scene
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