UFC

“One, he loves it. He loves it. I mean, he really does love combat sports. Two is, he's not scared... He is just like a unique individual that, you know, He's not partisan. He's loyal. He has a vision. He backs your play. If you back, you know, he's just that g…”

“Oh, I mean, our pay-per-views were getting like a million views. I mean, it was insane.”

“When we bought UFC on the current trajectory, it was 20 times. If I made the proper domestic deal, I could take, take the leverage down.”

“They were making fifteen million dollars a year from spike. And I think the first deal I made at spike was I increased it to 75, something like that. And we made a video game deal, which they never had, you know, after 20 years, you know, it was, we moved it t…”

“Comcast didn't want it. Warners didn't want it. And Paramount had not decided what they were going to be.”

“ESPN fires John Skipper, who was always shining me on that he wanted it. He never wanted it. Bob Iger and Kevin Mayer say we want it cause we're going to go direct.”

“Cause you know, I put all the chips in the middle for four, four, 4.2 billion dollars in the middle. Clients were investing my biggest investors investing.”

“Well, we sent the bad letter to Sam. Like stop using the UFC and the WWE and so on.”

“And if we do that, I think fighters are going to make more money because right now you don't know any great fighters. It's not like you can't name one. We think we can do that. And then boxers will make more money.”

“So if we do that now, I think it can be as big or bigger than the UFC and the WWE and they're big.”

“In the Super Bowl, go to Tiffany's and get a blue football and have 10 people with you and get a lecture from Peyton Manning and walk on the field pregame and come out with the team and be on the stage for weigh-ins at the UFC and sit at the table with Dana Wh…”