Apple

includes Apple Music, Apple Store, Apple TV, Apple Watch, Apple In China

19 statements across 11 episodes · 7 bullish · 4 bearish · 11 people on the record · first statement May 6, 2025 by David Senra · said 133 times in 36 episodes since 2025 · across every show →

Mentions by year, the whole family

brought up most by Patrick O'Shaughnessy (27), Dan Wang (13), Ben Thompson (13), Brian Chesky (10), David Senra (9), Caryn Seidman Becker (8), Alex Sacerdote (7), Dylan Patel (6)

tap a year for its mentions
004013802520252026episodesmentions
0132520252026episodes it came up in
002.51352520252026episodesmentions per episode
2026 65 mentions in 13 episodes 5 per episode
2025 68 mentions in 23 episodes 3 per episode

every mention, scene by scene, with the transcript →

Everything said about Apple, oldest first

May 6, 2025 positive
Assertion Not checkable as stated
Steve Jobs personally reviewed every billboard and landing page at Apple
“Nothing went out of Apple. Not a billboard in Missouri, not a, what's on their landing page without Steve looking at it.”
David Senra May 6, 2025 ▶ 19:03 The Obsession That Creates Enduring Companies | David Senra Interview · Invest Like The Best
May 6, 2025 neutral
Assertion Partly supported
Apple effectively paid $500M to acquire NeXT just to rehire Steve Jobs
“Did Apple really need Next? No, they needed Steve Jobs. So they paid five, they paid half a billion dollars to rehire the guy they shouldn't, that they needed, and he produced, you know, whatever return on that money.”
David Senra May 6, 2025 ▶ 59:41 The Obsession That Creates Enduring Companies | David Senra Interview · Invest Like The Best
May 20, 2025 positive
Insight
Spotify essentially operates as the missing R&D department for the music industry
“My team, the, R and D team and all of Spotify, we are the R and D department of the music industry. And first people were like, what do you mean? And I'm like, well, look at it. It's an entire industry that doesn't have an R and D department. Like, you know, m…”
Gustav Söderström May 20, 2025 ▶ 1:01:12 Spotify’s Journey To Profitability · Invest Like The Best
Jul 8, 2025 positive
Disclosure
Becker bought Apple at $14 when it held $9 per share cash
“So I thought Apple when we bought it for 14 dollars with I think nine dollars a share of cash on the balance sheet was a value stock. And the street thought they could earn 60 cents, and I thought they could earn a dollar, and then from there, here's where we …”
Caryn Seidman Becker Jul 8, 2025 ▶ 1:25:31 Clear's Turnaround from Bankruptcy to IPO with CEO Caryn Seidman Becker · Invest Like The Best
Jul 8, 2025 bullish
Disclosure
Becker invested in Apple, Amazon, and Priceline in 2002
“And in 2002, we started Ariance capital, which stood for art and science, which is my view of investing. It's highly quantitative and highly qualitative art and science. And so we had the good fortune, although every day didn't necessarily feel that way, of in…”
Caryn Seidman Becker Jul 8, 2025 ▶ 3:13 Clear's Turnaround from Bankruptcy to IPO with CEO Caryn Seidman Becker · Invest Like The Best
Sep 23, 2025 negative
Opinion
Diller: Big tech streaming models create a poor environment for creators
“How do you deal when the business model instead of being the audience reaction to it is to take a subscription to prime whose business model is to get you to buy products on Amazon where they offer you on the side Movies and television programs. They could not…”
Barry Diller Sep 23, 2025 ▶ 51:27 How Barry Diller Built Entertainment Empires · Invest Like The Best
Sep 30, 2025 bearish
Insight
Patel: If Taiwan Geopolitical Risk Scares You from TSMC, Avoid Apple Too
“I know a lot of people's PMs are like, oh, you can't invest in TSMC because geopolitical risk, and it's like, no, dude, you can't invest in fucking Apple.”
Dylan Patel Sep 30, 2025 ▶ 1:39:15 Inside the Trillion-Dollar AI Buildout | Dylan Patel Interview · Invest Like The Best
Sep 30, 2025 neutral
Prediction Partly held up
Patel: Hyperscalers will pause buybacks to reinvest in AI CapEx
“They're gonna, those companies aren't gonna do buybacks ever fucking again, right? Or not, like, ever again, but for a while. Because, like, they have way more, they think there's better ROI for their capital now.”
Dylan Patel Sep 30, 2025 ▶ 1:04:39 Inside the Trillion-Dollar AI Buildout | Dylan Patel Interview · Invest Like The Best
Oct 16, 2025 positive
Insight
Dan Wang: China's Openness to Western Manufacturing Outperformed Japan's Closed Export Model
“By contrast, China has been much more open than Japan. China, most famously, is well known for building Apple's iPhones and Tesla's vehicles, and it, the communist system recognized that it was so far behind technological leaders, mostly through open the doors…”
Dan Wang Oct 16, 2025 ▶ 1:01:29 China vs America: The Battle for Global Dominance Explained | Dan Wang interview · Invest Like The Best
Dec 2, 2025 neutral
Assertion Supported
George: 2009 Wall Street Consensus Underestimated Apple's 2013 Performance by 3x
“In 2009, if you looked at consensus estimates for Apple, And then compared for 2013. So 2009 consensus estimate for the year, 2013 and compared it to actual performance in 2013 consensus estimates were off by three X.”
David George Dec 2, 2025 ▶ 52:33 How a16z Growth Invests · Invest Like The Best
Dec 9, 2025
Insight
AI is the first tech market where low-cost production defines success
“AI is the first time in my career as a tech investor that being the low-cost producers ever mattered. Apple is not worth trillions because they're the low-cost producer of phones. Microsoft is not worth trillions because they're the low-cost producer of softwa…”
Gavin Baker Dec 9, 2025 ▶ 11:22 GPUs, TPUs, & The Economics of AI Explained | Gavin Baker Interview · Invest Like The Best
Dec 9, 2025 positive
Opinion
Apple aims to be a privacy-safe AI distributor running local models
“And this is clearly Apple's strategy. It's just, we're going to be a distributor of AI and we're going to make it privacy safe and run on the phone. And then you can call one of the big models, you know, the God models in the cloud, whatever you have a questio…”
Gavin Baker Dec 9, 2025 ▶ 28:14 GPUs, TPUs, & The Economics of AI Explained | Gavin Baker Interview · Invest Like The Best
Mar 10, 2026
Assertion Partly supported
Sankar: Apple Spent Equivalent of 2.5 Marshall Plans in China
“Apple has spent the equivalent on an inflation-adjusted basis in the last five years of two and a half Marshall plans building talent and capacity in China.”
Sham Sankar Mar 10, 2026 ▶ 54:32 How AI Is Changing Warfare | Palantir CTO · Invest Like The Best
May 5, 2026 neutral
Opinion
Chesky: Apple Has Largely Not Had to Invent New Products Since Jobs
“I think Apple is very similar. They've had not had to invent new products for the most part. They're still running the iPhone.”
Brian Chesky May 5, 2026 ▶ 53:40 How Brian Chesky Is Redesigning Airbnb for the AI Era · Invest Like The Best
Aug 18, 2026 negative
Opinion
Thompson: Apple's ATT Was One of Tech's Worst Antitrust Violations
“When Apple passed ATT, app tracking transparency was one of the most One of the worst antitrust violations in the history of technology, like, just Apple unilaterally obliterating all these business models while they're simultaneously building their own, as fa…”
Ben Thompson Aug 18, 2026 ▶ 1:10:54 What Happens When the AI Boom Runs Out of Money · Invest Like The Best
Aug 18, 2026 positive
Assertion Supported
Thompson: Apple has never issued an iPhone recall
“Apple's never had an iPhone recall.”
Ben Thompson Aug 18, 2026 ▶ 54:12 What Happens When the AI Boom Runs Out of Money · Invest Like The Best
Aug 18, 2026 negative
What-if
Thompson: Meta Would Be Better Positioned If It Championed Advertising
“I think if they had made that Communicate that more consistently. They would be in a better place generally from a PR perspective. They would have been a better place relative to Apple, and I think they would have an easier time right now convincing Wall Stree…”
Ben Thompson Aug 18, 2026 ▶ 1:11:58 What Happens When the AI Boom Runs Out of Money · Invest Like The Best
Aug 18, 2026 neutral
Insight
Thompson: Apple excels at deterministic hardware, not probabilistic AI
“AI is this probabilistic endeavor. Apple is the king of deterministic products. Like, a physical product, you ship that iPhone, you ship it once, and it's gotta be good.”
Ben Thompson Aug 18, 2026 ▶ 53:57 What Happens When the AI Boom Runs Out of Money · Invest Like The Best
Aug 18, 2026 neutral
Assertion Not checkable as stated
Thompson: Apple is diversifying modestly but not truly leaving China
“But even that is a good example because Apple is not moving, truly moving out of China. Like they're diversifying to an extent, but the problem, it would just cost so much.”
Ben Thompson Aug 18, 2026 ▶ 2:58 What Happens When the AI Boom Runs Out of Money · Invest Like The Best
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