Vercel

“Sometimes we use the framework internally. We call it like day one versus day 1000. It has to be good at day one, but never at the expense of day 1000. Day 1000 has to be secure. It has to be debuggable. It has to be operating at a global scale. Typically, we'…”

“Oh, if there is this really complicated message broker queue orchestrator workflow system. Yeah. It's really hard to use and it must be hard to use because it's solving really hard problems. That's actually not the case. Like you can do both. And that's where …”

“The framework that I use today is developer experience at all costs doesn't work. It it's bad for the vendor startup enterprise. It's bad for the developer because the end date is like the good old adage of the customer is king. We all get paid. You, me, like …”

“If you can deploy absolutely everything, you're going to have such a surface of complexity that are going to be as complex as the most complex thing that can be possibly deployed as a platform.”

“In 2014, I had written this article and I highly recommend this to prospective founders. I wrote this essay called The Seven Principles of Rich Web Applications. It's the first essay on my blog. I think this was right, right after I had sold the company. And t…”

“There was a lot of optimism that certain things that were really good developer experiences, For whatever magical reason, let's call it Moore's law or just hopium. They were like, okay, the user part will figure itself out. You know, fast forward a few years, …”

“Experience is almost a crutch these days, right? Because like, we have this inertia when we build products.”

“We have, for example, customers in extremely highly regulated hosting environments that cannot even use cloud. So they use Vercel as a way of speeding up the iteration cycle of their Next.js project. So they use it exclusively pre-production.”

“Tomo, our CPO, is on all of my executive loops because he's got to be as excited about this person as I am, so that's meant to correct for that one.”

“If I've done a good job of helping you understand my mental model, then nine times out of 10, you should be able to ask Ask yourself that question and come up with the answer I would have come up with had I been there alongside you.”

“So that's one of the things in at Vercel we've just decided We're gonna look at things on a gap revenue basis. Just make it simple. Again, I'll have my forecast call, but I'm gonna translate that into gap revenue basis when we talk about it as an executive lev…”

“I think actually one of the biggest leaps in leadership to make is going from a frontline manager to a second line manager. So there, you gotta learn to delegate and get comfortable with that, but you're gonna, you know, seven direct reports on average, like, …”

“Nike's on Next.js. They're not on Vercel. They, you know, have Akamai as their CDN and WAF.”

“Now actually every new hire I deliver, one of our company values is KYC, know your customer, and I deliver the KYC onboarding session where I walk through every new hire at the company. Here's how we think about customers, how we break it down, here's what our…”

“A lot of founders, Guillermo's a good example, John and Patrick were examples of this well, are like excellent brand marketers, but that does not a predictable revenue engine make on its own.”

“I launched a GTM engineering team in the first six weeks on the job at Vercel. So basically, we took Three sales engineers were like, congrats, you're now founding members of our GTM Eng team, where we're gonna go bring agents to bear across everything in GTM.…”

“We are not yet excellent at executive selling”

“So Guillermo and I currently have a contest on who's going to be the top SDR at the company. So, you know, he's beating me actually on, like, the founder outreach to startups. I'm probably winning an enterprise CXO outreach. But, you know, I, I'm personally do…”

“When I was at Stripe, we were, I think, 8000 people by the time I left. Vercel is now north of 600.”

“When we did the lead to revenue model, it, the model for Vercel this year was most sensitive to our ACV. So the most credible way for me to increase revenue growth rate was that particular area.”