Grosser: Great founder brand marketing alone cannot build a predictable revenue engine
Jeanne DeWitt Grosser · Executive Function: Build systems that can decide without you | Jeanne DeWitt Grosser (COO, Vercel) · Feb 5, 2026 · at 18:41
Jeanne DeWitt Grosser, COO at Vercel and former Stripe executive, discusses why go-to-market and demand generation must be paired with founder brand instincts to drive B2B growth.
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“A lot of founders, Guillermo's a good example, John and Patrick were examples of this well, are like excellent brand marketers, but that does not a predictable revenue engine make on its own.”
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