Grosser: Vercel deployed AI lead qualification agents matching human SDR performance
Jeanne DeWitt Grosser · Executive Function: Build systems that can decide without you | Jeanne DeWitt Grosser (COO, Vercel) · Feb 5, 2026 · at 33:14
Jeanne DeWitt Grosser, COO of Vercel, discusses how she implemented AI agents across go-to-market workflows upon joining the company.
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“I launched a GTM engineering team in the first six weeks on the job at Vercel. So basically, we took Three sales engineers were like, congrats, you're now founding members of our GTM Eng team, where we're gonna go bring agents to bear across everything in GTM. The first thing we tackled was building a lead agent, so people who contact sales, this would help qualify them more effectively. So we had one of the GTM engineers work with a top performing SDR on that team, and they did a lot with human in the loop, and basically after about six weeks, we were ready to largely take humans out of the loop Because it was now performing in line with all the human-based KPIs we were using.”
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