Figma, every mention
80 scenes, the whole family · ← back to Figma
tap a year for its mentions
every year anyone Brett Berson 78Kyle Parrish 45Yuhki Yamashita 38Sheila Joglekar Vashee 21Ankur Goyal 9Jeremy Epling 4Varun Anand 3Rick Song 3Jeff Shiner 3Tara Seshan 2
Verbatim, from the transcripts: the passages where Figma comes up
Playing it safe with marketing is the riskiest thing you can do | Sheila Joglekar Vashee (Figma CMO)
- ▶ 0:14 Sheila Joglekar Vashee What's, has always been true is that marketing sort of sits at the intersection of product, of revenue, of users, and user perception, and for Figma, like, community.
- ▶ 2:50 Sheila Joglekar Vashee So if you look at Figma, two thirds of people who build in Figma are non-designers. 6 times in the scene
- ▶ 3:48 Sheila Joglekar Vashee So like, for example, we launched Figma Make last year, and that was a product that brought more people into the design process.
- ▶ 5:48 Sheila Joglekar Vashee People who sit at that level and the questions they need to be asking, and it has allowed me to bring that into my role now at Figma and, and push myself and our teams internally on those questions to make sure that we're taking that…
- ▶ 8:28 Sheila Joglekar Vashee And by the way, the Figma team doesn't do any of that.
- ▶ 9:36 Sheila Joglekar Vashee On the growth side at Figma, there are people who are so much better than me on the brand side, on the comm side, every team, right? 2 times in the scene
- ▶ 14:53 Sheila Joglekar Vashee And, and for Figma, it's always been design
- ▶ 15:57 Brett Berson So like in this last cycle, Figma is definitely one of them. 6 times in the scene
- ▶ 20:11 Sheila Joglekar Vashee We can always get better at that, but I think we've, we're, we've done a good job of that at Figma, right?
- ▶ 33:48 Brett Berson In marketing to the enterprise versus marketing to small business or prosumer, you're gonna have this very interesting experience because it mirrors Dropbox to a certain degree, but like in looking at the companies from a distance, it… 6 times in the scene
- ▶ 50:51 Sheila Joglekar Vashee I love the fact that there's very little politics at Figma because we're super transparent 3 times in the scene
- ▶ 56:16 Sheila Joglekar Vashee Now in my role at Figma, I've learned so much about the importance of community and users and co-creating a product with them. 3 times in the scene
- ▶ 1:03:30 Sheila Joglekar Vashee It's for some giving them exposure to how things work at scale at a world-class company like Figma.
The product wisdom every CPO should ignore | Jeremy Epling (CPO, Vanta)
- ▶ 22:40 Jeremy Epling Um, and at that point, I'd much rather just get, like, a V-zero or Figma make prototype or just show me pictures, you know, um, to see the customer experience.
- ▶ 30:56 Jeremy Epling And I think we have really hard technical problems to go solve in Banta, but it's like a different type of problem than, you know, if you're trying to do like low level, three D graphics or quantum computing, or like, you know, when Figma…
- ▶ 36:52 Jeremy Epling Like, I mean, I, I tell our designers when they, when they come in and get hired, I'm like, I'm gonna be leaving comments in your Figma file.
- ▶ 45:32 Jeremy Epling This is like in Figma where I go through and think about over the next like three to four years, how are all of our pro when are we introducing new products and where into which customers?
How to build a company you’ll run forever | Zack Kanter (Founder and CEO of Stedi)
- ▶ 44:45 Brett Berson That's probably like the Figma case.
Saying yes to everything: How customer obsession built Samsara | Kiren Sekar (CPO)
- ▶ 52:19 Kiren Sekar It's not Figma.
From Chrome extension to $5B platform | Postman’s journey | Abhinav Asthana (Co-founder & CEO)
- ▶ 41:19 Abhinav Asthana And these problems are similar to, I would say a Slack or a Figma, but very distinct because we are treating with a much harder abstraction to understand.
What Braintrust got right about product-market fit | Ankur Goyal (Founder and CEO)
- ▶ 0:28 Brett Berson Before that, he founded InPura, an AI platform that was acquired by Figma, where he went on to lead the AI team. 2 times in the scene
- ▶ 5:58 Ankur Goyal I think that kind of stuff is really important, and to anyone who's aspiring to start a company, one of the things I, I always tell them is, if you're at a company that, um, you know, is really good at recruiting, for example, I was at…
- ▶ 9:14 Ankur Goyal One of the things that Chris, who's this Figma CTO, used to say a lot, which I really thought was insightful, is that 2 times in the scene
- ▶ 20:18 Ankur Goyal I was leading the AI team at Figma, um, and I was fresh out of an acquisition and fairly tired, um, uh, and, you know, a lot of other things. 5 times in the scene
- ▶ 45:04 Ankur Goyal Like if you write something and then you refresh the page or share it with a colleague, it has Figma style, you know,
From reluctant founder to $2B valuation: The story of Persona | Rick Song (Co-founder and CEO)
1Password’s growth story | How they went from bootstrapped to $6B company | Jeff Shiner (CEO)
- ▶ 43:08 Jeff Shiner I remember Figma coming into One Password where our design team had used Figma. 3 times in the scene
Clay's unconventional path to $1.25B: Rethinking GTM, pricing, and enterprise sales | Varun Anand
- ▶ 18:28 Varun Anand That we didn't want lots of people to use it, because it's not a collaborative tool like Figma is. 2 times in the scene
- ▶ 35:58 Varun Anand I think that companies like Notion and Figma have a clearer path to going from self-serve to enterprise because it's seat-based.
How Figma taps into taste, simplicity, and storytelling | Yuhki Yamashita (CPO)
- ▶ 1:28 Brett Berson Yuki joined Figma around the 90 employee mark after using the product at Uber, which was one of Figma's first large customers. 6 times in the scene
- ▶ 2:51 Brett Berson Maybe one place to start is what is your theory as to why Figma worked? 6 times in the scene
- ▶ 6:17 Brett Berson At what point in the company's life did you end up joining? 6 times in the scene
- ▶ 6:22 Yuhki Yamashita You know, I actually had joined because I was at Uber before, and at Uber, we were one of the first large companies to experimentally use Figma, and I happened to be on the team that brought it on. 4 times in the scene
- ▶ 9:17 Brett Berson And in the sense of Figma and Uber, Microsoft, Google, all, I assume, build products differently are all known for great products in sort of different contexts. 2 times in the scene
- ▶ 12:20 Yuhki Yamashita Figma and Uber work in very different ways in terms of building products. 5 times in the scene
- ▶ 13:41 Brett Berson In the context of Figma, what are the indications 6 times in the scene
- ▶ 13:53 Yuhki Yamashita The examples I think of right now are as we've embarked on the journey of becoming a multi-product company, you know, with building that fig jam and slides and dev mode and more things coming that has meant really changing the way we work…
- ▶ 15:44 Yuhki Yamashita I would love to have had that foresight, but, you know, we just kind of dove right in and, you know, with FigJam, for example, which is our whiteboarding product, I kind of remember we were in the height of the pandemic and it was really…
- ▶ 18:39 Yuhki Yamashita You know, like a lot of people see Figma as a design tool where you draw some mocks and build some prototypes, but we know that that's not the end goal. 2 times in the scene
- ▶ 20:59 Brett Berson What about when you, when you zoom out now that you've shipped your first few standalone products after kind of the core Figma product, what are some of the most important things that you figured out 5 times in the scene
- ▶ 23:25 Yuhki Yamashita And, you know, like that's just table stakes at Figma, right?
- ▶ 24:44 Yuhki Yamashita Like, I've always worked on core experiences, whether it was at YouTube or Uber or, you know, even, you know, initially at Figma, it was about, like, how do you take this thing that's 2 times in the scene
- ▶ 36:16 Brett Berson And so is there a lot of things being prototyped in that context before you decide, like, if you think about slides would be an example of a big new product. 4 times in the scene
- ▶ 37:07 Yuhki Yamashita And especially the non-designers in the company who are always forced to use Figma just because, you know, we're Figma. 5 times in the scene
- ▶ 43:28 Brett Berson And I don't know how that works in sort of the context of Figma, but I feel like going back to this question about commerciality and is it over under expressed in designers? 2 times in the scene
- ▶ 46:38 Yuhki Yamashita But I think like, you know, the most interesting thing is actually the external storytelling, something I've really learned from Figma, which is early days of Figma, honestly, like when I first joined, like most of our roadmap was just… 4 times in the scene
- ▶ 50:18 Yuhki Yamashita We had an insight where, you know, our design systems features was actually one of the reasons, you know, people chose Figma, because it created economies of scale, and the design functions were maturing, and that kind of buying, the buyer…
- ▶ 53:19 Brett Berson Like when you shipped fig jam or slides, like what is the genesis of the language and overarching story that you're developing and
- ▶ 53:35 Yuhki Yamashita We are very kind of focused on our community, you know, and even internally, and as a result, some of the behaviors, even for slides and FigJam, it all started with an observation of how our users are using the product in the first place. 4 times in the scene
- ▶ 53:51 Yuhki Yamashita And for slides, for example, you know, something like five percent of Figma files are decks. 4 times in the scene
- ▶ 1:00:38 Yuhki Yamashita And in fact, you know, in this past config, which is a user conference, Dylan actually shared this tweet that people tweeted at him last year, which is like, Figma is getting hard. 4 times in the scene
How to build and scale winning marketplaces | Casey Winters (Eventbrite, Pinterest, Grubhub)
- ▶ 8:04 Casey Winters Figma or something in the product design community.
The secret lever Replit pulled to scale ahead of its competition | Amjad Masad (Co-founder and CEO)
- ▶ 15:27 Amjad Masad Figma is a web native collaborative software.
A product-market-fit masterclass | Kareem Amin (Clay)
- ▶ 3:23 Kareem Amin The goal of Clay was really to give the power of programming to an order of magnitude more people, and so it started off as this kind of abstract desire, and it was really the belief that we're kind of moving, the period that we were in…
Inside Figma’s early days: How to build a world-class sales org | Kyle Parrish (VP of Sales)
- ▶ 1:21 Brett Berson So he was a natural fit to join Figma three years ago as the company's first head of sales, tasked with building out the top-down sales motion for what had previously been an exclusively product-led growth company. 3 times in the scene
- ▶ 8:04 Kyle Parrish You know, for me early on coming in as the first head of sales at Figma, I met our co-founder and at the time CTO, Evan, you know, he probably never interviewed a salesperson before, but I think it was really important.
- ▶ 18:26 Brett Berson You joined Figma in the early days. 5 times in the scene
- ▶ 21:05 Kyle Parrish I mean, for those that maybe don't know Figma super well, you can do a five minute overview demo Figma or an hour and a half demo of Figma. 6 times in the scene
- ▶ 25:15 Kyle Parrish I had a great partner in crime in, uh, Prevere, who's our CFO now at Figma.
- ▶ 27:51 Kyle Parrish So in a freemium kind of PLG model, we have people that are signing up for the free product of Figma. 2 times in the scene
- ▶ 30:05 Kyle Parrish No doubt, our largest customers, and we were fortunate to have some early in the early beta, uh, you know, Google, and Microsoft, and Square, Uber, Airbnb, you know, they were very vocal about Figma, I think early on, and within the, the… 5 times in the scene
- ▶ 34:54 Kyle Parrish We could actually put in who's most active in the Figma platform, and it would put in an email. 4 times in the scene
- ▶ 36:04 Kyle Parrish So for Figma pro it was 15 dollars a month. 6 times in the scene
- ▶ 38:24 Kyle Parrish We were asking these designers early on and, you know, every day that they stay in Figma thereafter to spend eight hours 6 times in the scene
- ▶ 41:27 Brett Berson I'm super curious to hear more about what did you end up figuring out existed in terms of differences between your experience at Dropbox and your experience at Figma. 11 times in the scene
- ▶ 47:05 Brett Berson I think it was probably particularly accentuated with Figma because the company had been building for so many years where you have design product and engineering centric company, and you have your first sellers join. 6 times in the scene
- ▶ 51:43 Kyle Parrish I think one thing we thought about was that, Hey, we're trying to sell to an audience and we have some of the best people in this profession at the company. 2 times in the scene
- ▶ 57:01 Kyle Parrish Then you would come back, so that was kind of phase one, if you made past round one, we would give you that exercise, we'd give you the homework, and say, come back, we want you to demo Figma, um, and create a mobile app. 7 times in the scene
- ▶ 1:02:55 Kyle Parrish When I first was interviewing with them, it's, you know, I hear things around my network. 2 times in the scene
- ▶ 1:04:56 Kyle Parrish There's always the things that I'll work to get better at, but I think that I've doubled down on really knowing what my strengths are, and spending the most time doing that, and influencing the team, influencing the business, and trying to…
- ▶ 1:06:17 Kyle Parrish Kevin Egan, who's the current chief sales officer at Atlassian, Amanda Clay, who I've worked with over the past, uh, you know, three years at Figma before, uh, most recently reporting to our CRO was also great. 2 times in the scene
Winning with open and closed source products | Neha Narkhede (Co-founder at Confluent and Oscilar)
- ▶ 1:04:29 Neha Narkhede At different companies in different industry verticals and literally sort of showed them a Figma prototype of what they would be using if they were to use a product like Ocelor and to get, um, that customer research to a point where people…
How Vercel found extreme product-market fit by focusing on simplification | Guillermo Rauch (CEO)
- ▶ 12:35 Guillermo Rauch It's very similar to what Google docs did for word processing, similar to what Figma did for design.
The Zero to One B2B marketing playbook | Alex Kracov (Lattice, Dock)
- ▶ 35:52 Alex Kracov I developed a lot of these little weird skills, like learning Figma or sketch, you know, sort of the first one, or how do I actually build a website?
- ▶ 58:01 Alex Kracov Figma is one of my absolutely favorite tools, um, in terms of thinking about all the different aspects of marketing, like building the web's web pages, but then also our ads are coming up with different programs.
Lessons from Slack on decision making, product-led growth, and taking big swings | Noah Desai Weiss
- ▶ 24:06 Noah Desai Weiss You know, I think if you look at Shopify and e-commerce, if you look at Atlassian and developer tools, I don't know the latest revenue numbers on Figma if it passes that billion dollar test, but certainly I think Figma on the design side, 2 times in the scene
Lessons in leadership | Scaling an org and tactical management advice | Jack Altman (Lattice)
- ▶ 3:43 Jack Altman You can jump into the Figma files if you need to design something.
Lessons from Stripe on adding new products | Tara Seshan (Watershed, Stripe)
- ▶ 22:15 Tara Seshan And so in the case of Figma, as an example, the person that we had talked to on a day-to-day basis used to be the engineer.
- ▶ 26:53 Tara Seshan What really forced my hand is, like, if a Figma or a Notion or any of one of those companies would churn off of our subscriptions tooling, not to something else.