Figma, every mention
17 scenes (2026), the whole family · ← back to Figma
tap a year for its mentions
every year 2026 anyone Brett Berson 78Kyle Parrish 45Yuhki Yamashita 38Sheila Joglekar Vashee 21Ankur Goyal 9Jeremy Epling 4Varun Anand 3Rick Song 3Jeff Shiner 3Tara Seshan 2
Verbatim, from the transcripts: the passages where Figma comes up
Playing it safe with marketing is the riskiest thing you can do | Sheila Joglekar Vashee (Figma CMO)
- ▶ 0:14 Sheila Joglekar Vashee What's, has always been true is that marketing sort of sits at the intersection of product, of revenue, of users, and user perception, and for Figma, like, community.
- ▶ 2:50 Sheila Joglekar Vashee So if you look at Figma, two thirds of people who build in Figma are non-designers. 6 times in the scene
- ▶ 3:48 Sheila Joglekar Vashee So like, for example, we launched Figma Make last year, and that was a product that brought more people into the design process.
- ▶ 5:48 Sheila Joglekar Vashee People who sit at that level and the questions they need to be asking, and it has allowed me to bring that into my role now at Figma and, and push myself and our teams internally on those questions to make sure that we're taking that…
- ▶ 8:28 Sheila Joglekar Vashee And by the way, the Figma team doesn't do any of that.
- ▶ 9:36 Sheila Joglekar Vashee On the growth side at Figma, there are people who are so much better than me on the brand side, on the comm side, every team, right? 2 times in the scene
- ▶ 14:53 Sheila Joglekar Vashee And, and for Figma, it's always been design
- ▶ 15:57 Brett Berson So like in this last cycle, Figma is definitely one of them. 6 times in the scene
- ▶ 20:11 Sheila Joglekar Vashee We can always get better at that, but I think we've, we're, we've done a good job of that at Figma, right?
- ▶ 33:48 Brett Berson In marketing to the enterprise versus marketing to small business or prosumer, you're gonna have this very interesting experience because it mirrors Dropbox to a certain degree, but like in looking at the companies from a distance, it… 6 times in the scene
- ▶ 50:51 Sheila Joglekar Vashee I love the fact that there's very little politics at Figma because we're super transparent 3 times in the scene
- ▶ 56:16 Sheila Joglekar Vashee Now in my role at Figma, I've learned so much about the importance of community and users and co-creating a product with them. 3 times in the scene
- ▶ 1:03:30 Sheila Joglekar Vashee It's for some giving them exposure to how things work at scale at a world-class company like Figma.
The product wisdom every CPO should ignore | Jeremy Epling (CPO, Vanta)
- ▶ 22:40 Jeremy Epling Um, and at that point, I'd much rather just get, like, a V-zero or Figma make prototype or just show me pictures, you know, um, to see the customer experience.
- ▶ 30:56 Jeremy Epling And I think we have really hard technical problems to go solve in Banta, but it's like a different type of problem than, you know, if you're trying to do like low level, three D graphics or quantum computing, or like, you know, when Figma…
- ▶ 36:52 Jeremy Epling Like, I mean, I, I tell our designers when they, when they come in and get hired, I'm like, I'm gonna be leaving comments in your Figma file.
- ▶ 45:32 Jeremy Epling This is like in Figma where I go through and think about over the next like three to four years, how are all of our pro when are we introducing new products and where into which customers?