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Inside Figma’s early days: How to build a world-class sales org | Kyle Parrish (VP of Sales) Jan 11, 2024 · 45 mentions

• ▶ 8:04 Kyle Parrish You know, for me early on coming in as the first head of sales at Figma, I met our co-founder and at the time CTO, Evan, you know, he probably never interviewed a salesperson before, but I think it was really important.
• ▶ 21:05 Kyle Parrish I mean, for those that maybe don't know Figma super well, you can do a five minute overview demo Figma or an hour and a half demo of Figma. 6 times in the scene
• ▶ 25:15 Kyle Parrish I had a great partner in crime in, uh, Prevere, who's our CFO now at Figma.
• ▶ 27:51 Kyle Parrish So in a freemium kind of PLG model, we have people that are signing up for the free product of Figma. 2 times in the scene
• ▶ 30:05 Kyle Parrish No doubt, our largest customers, and we were fortunate to have some early in the early beta, uh, you know, Google, and Microsoft, and Square, Uber, Airbnb, you know, they were very vocal about Figma, I think early on, and within the, the… 5 times in the scene
• ▶ 34:54 Kyle Parrish We could actually put in who's most active in the Figma platform, and it would put in an email. 4 times in the scene
• ▶ 36:04 Kyle Parrish So for Figma pro it was 15 dollars a month. 6 times in the scene
• ▶ 38:24 Kyle Parrish We were asking these designers early on and, you know, every day that they stay in Figma thereafter to spend eight hours 6 times in the scene
• ▶ 51:43 Kyle Parrish I think one thing we thought about was that, Hey, we're trying to sell to an audience and we have some of the best people in this profession at the company. 2 times in the scene
• ▶ 57:01 Kyle Parrish Then you would come back, so that was kind of phase one, if you made past round one, we would give you that exercise, we'd give you the homework, and say, come back, we want you to demo Figma, um, and create a mobile app. 7 times in the scene
• ▶ 1:02:55 Kyle Parrish When I first was interviewing with them, it's, you know, I hear things around my network. 2 times in the scene
• ▶ 1:04:56 Kyle Parrish There's always the things that I'll work to get better at, but I think that I've doubled down on really knowing what my strengths are, and spending the most time doing that, and influencing the team, influencing the business, and trying to…
• ▶ 1:06:17 Kyle Parrish Kevin Egan, who's the current chief sales officer at Atlassian, Amanda Clay, who I've worked with over the past, uh, you know, three years at Figma before, uh, most recently reporting to our CRO was also great. 2 times in the scene