The Ledger

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Insight
Canion: Founding a company gives no inherent right to run it
“And just because you started the company doesn't give you any right to continue to run the company. You know, it needs to be run by somebody that can make good decisions and can manage that complex an operation.”
Rod Canion Mar 25, 2019 ▶ 29:48 Compaq Computers: Rod Canion (2019)
Disclosure
Compaq stockpiled inventory instead of doing layoffs when IBM attacked
“We're going to keep building these things. We're going to store them and wait for the orders to come. If the orders never come, yeah, we're in deep trouble, but you know what? We're in deep trouble anyway if the orders don't come.”
Rod Canion May 22, 2017 ▶ 17:46 Compaq Computers: Rod Canion
Insight
Canion: Founding a company gives no right to keep running it
“And just because you started the company doesn't give you any right to continue to run the company. You know, it needs to be run by somebody that can make good decisions and can manage that complex and operation”
Rod Canion May 22, 2017 ▶ 29:25 Compaq Computers: Rod Canion
What-if
Canion says Compaq would never have sold to HP under his leadership
“The leaders of those companies maintained enough control to make sure that it never got into the hands of somebody that looked at it just purely from a financial standpoint. If I had been there, if I had been leading the company, we would never have sold. We w…”
Rod Canion May 22, 2017 ▶ 32:08 Compaq Computers: Rod Canion
Insight
Canion now attributes 90% of Compaq's massive success to pure luck
“If you had asked me that in the eighties, let's say the late eighties, I would probably have said it was 90% intelligence and insight and work and 10% luck. But to tell you how perspective changes with time, I would say today it was the other way around.”
Rod Canion May 22, 2017 ▶ 32:43 Compaq Computers: Rod Canion
Assertion Supported
Canion: Compaq legally reverse-engineered IBM's ROM without infringing patents
“You know, we had reverse engineered the ROM following advice from top notch intellectual property lawyers. So we were very careful around that. Their product was not protected by patents in any other way.”
Rod Canion Mar 25, 2019 ▶ 13:13 Compaq Computers: Rod Canion (2019)
Assertion Not checkable as stated
Canion: Unsold Compaq computers filled 20 tractor trailers across Houston in 1984
“When that filled up, we borrowed space in friends' parking lots around the town, and by mid-February, we had about 20 of these trailers full of computers sitting around Houston.”
Rod Canion Mar 25, 2019 ▶ 18:35 Compaq Computers: Rod Canion (2019)
Assertion Not publicly verifiable
Canion: Compaq outsold the IBM Portable eight to one in 1984
“I think by the end of the year, we were outselling it, ah, seven or eight to one.”
Rod Canion Mar 25, 2019 ▶ 20:02 Compaq Computers: Rod Canion (2019)
What-if
Canion: Compaq would never have sold to HP if I led it
“If I had been there, if I had been leading the company, we would never have sold. We would have figured out a way to solve the problem.”
Rod Canion Mar 25, 2019 ▶ 32:42 Compaq Computers: Rod Canion (2019)
Assertion Supported
The original IBM PC was unprotected and legally reverse-engineered by Compaq
“And I knew that the IBM PC Was relatively unprotected. It would be a challenge, but it could be reverse engineered legally, and we could make our computer run the same software.”
Rod Canion May 22, 2017 ▶ 5:30 Compaq Computers: Rod Canion
Assertion Supported
By late 1984, Compaq outsold IBM's competing portable computer 7-to-1
“I think by the end of the year, we were outselling it seven or eight to one.”
Rod Canion May 22, 2017 ▶ 19:39 Compaq Computers: Rod Canion
Assertion Supported
A fierce disagreement over Asian outsourcing led to Rod Canion's ouster
“The chairman of the company, Ben Rosen, thought we ought to move very quickly and so quickly that, in fact, we ought to go buy a product from a Taiwanese or a Japanese or a Korean supplier. And my argument was, look, it's not what it seems. We can get to marke…”
Rod Canion May 22, 2017 ▶ 27:28 Compaq Computers: Rod Canion
Assertion Supported
Canion: Compaq generated $111 million in sales in its first year
“We sold one hundred and eleven million dollars worth of compact computers.”
Rod Canion Mar 25, 2019 ▶ 14:30 Compaq Computers: Rod Canion (2019)
Assertion Supported
Canion: Compaq tripled revenue to $329 million in its second year
“And, ah, we tripled to three hundred and twenty-nine million in our second year.”
Rod Canion Mar 25, 2019 ▶ 20:09 Compaq Computers: Rod Canion (2019)
What-if
Canion: IBM could have easily put early Compaq out of business
“They could have easily put us out of business if they had come out with a real comparable product.”
Rod Canion Mar 25, 2019 ▶ 20:52 Compaq Computers: Rod Canion (2019)
Assertion Supported
Canion: Compaq doubled sales to $1.2B with desktop 3x faster than IBM
“The thing that took us from six hundred million in 86 to 1.2 billion in sales in 87, we came out with our own desktop, which was, ah, essentially three times faster than IBM's desktop for about the same price and began to establish ourselves as not only the po…”
Rod Canion Mar 25, 2019 ▶ 21:07 Compaq Computers: Rod Canion (2019)
Assertion Supported
Canion: Ben Rosen wanted Compaq to outsource low-cost PCs to Asia
“The chairman of the company, Ben Rosen, thought we ought to move very quickly and so quickly that, in fact, we ought to go buy a product from a Taiwanese or a Japanese or a Korean supplier. And my argument was, look, it's not what it seems. We can get to marke…”
Rod Canion Mar 25, 2019 ▶ 27:51 Compaq Computers: Rod Canion (2019)
Opinion
Canion: Compaq's success was 90% luck and 10% hard work
“If you had asked me that in the eighties, let's say the late eighties, I would probably have said it was 90% intelligence and insight and work and 10% luck. But to tell you how perspective changes with time, I would say today it was the other way around.”
Rod Canion Mar 25, 2019 ▶ 33:06 Compaq Computers: Rod Canion (2019)
What-if
Canion admits IBM could have easily put Compaq out of business
“IBM maybe underestimated us. They didn't really study what had made our product successful. They could have easily put us out of business if they had come out with a real comparable product.”
Rod Canion May 22, 2017 ▶ 20:24 Compaq Computers: Rod Canion
Assertion Contradicted
IBM's 1987 PS/2 computer launched without running any existing PC software
“Because this thing not only didn't run all the software, it didn't run any of the software.”
Rod Canion May 22, 2017 ▶ 22:05 Compaq Computers: Rod Canion
Disclosure
Severe burnout led Rod Canion to subconsciously guide his own firing
“I guess under the stress I was under and kind of gotten into this frame of mind where I need to get away, the disagreement over the low-cost speed to market was just the catalyst that, that allowed it to happen. I almost guided it to the point where I was goin…”
Rod Canion May 22, 2017 ▶ 28:29 Compaq Computers: Rod Canion
Insight
Canion: Silicon Valley founders were not smarter, they just took action
“One of the First things we realized is, gee, these guys are having fun, they're making a ton of money, and, you know, they're not any smarter than we are. They just, they're just out doing it themselves.”
Rod Canion Mar 25, 2019 ▶ 3:03 Compaq Computers: Rod Canion (2019)
Assertion Supported
Canion: Early PC brands each required separate versions of popular software
“Every different brand of computer had to have its own version of the popular software programs.”
Rod Canion Mar 25, 2019 ▶ 5:40 Compaq Computers: Rod Canion (2019)
Disclosure
Canion: Kleiner Perkins agreed to fund Compaq a week after pitching Doerr
“We went in to, ah, meet with John Doerr, and we spent a good morning, probably three or four hours, being questioned, and sure enough, ah, about a week later, ah, we got a call that they were willing to invest, and so it was a go.”
Rod Canion Mar 25, 2019 ▶ 7:32 Compaq Computers: Rod Canion (2019)
Assertion Supported
Canion: Compaq engineered its first portable PC to survive drops
“One of our key engineering talents was to build it so that it, when you dropped it would survive.”
Rod Canion Mar 25, 2019 ▶ 10:58 Compaq Computers: Rod Canion (2019)
Assertion Not checkable as stated
Canion: IBM's 1984 portable launch halted Compaq's customer orders
“They, you know, in February of 1984, IBM introduces their own portable into the market. Now, our order stopped because before it actually was introduced, they were showing it to dealers and customers, and they just stopped ordering ours.”
Rod Canion Mar 25, 2019 ▶ 15:43 Compaq Computers: Rod Canion (2019)
Assertion Not publicly verifiable
Canion: Radio Shack tried to acquire Compaq in 1986
“Radio Shack tried to buy us in late 86 and early 87, and so that was going on, and at the same time all this was happening.”
Rod Canion Mar 25, 2019 ▶ 25:53 Compaq Computers: Rod Canion (2019)
Assertion Supported
Kleiner Perkins agreed to invest in Compaq after a single morning meeting
“So we basically flew out to Silicon Valley, and we went in to meet with John Doerr, and we spent a good morning, probably three or four hours, being questioned, and sure enough, about a week later, we got a call that they were willing to invest, and so it was …”
Rod Canion May 22, 2017 ▶ 7:05 Compaq Computers: Rod Canion
Assertion Supported
Compaq demanded exact internal compatibility to run IBM software perfectly
“You had to be exactly the same in order to run the software from an internal standpoint, and so they came to work for us right away and began first reverse engineering the product and then designing our own.”
Rod Canion May 22, 2017 ▶ 7:57 Compaq Computers: Rod Canion
Disclosure
Compaq's initial definition of success was simply not going bankrupt
“You know, it never crossed my mind that we wouldn't succeed, and as I look back now, I think, wow, that was such a long shot. You know, our expectations were very low. What did succeed mean? It didn't mean become the industry leader. It didn't even mean become…”
Rod Canion May 22, 2017 ▶ 8:15 Compaq Computers: Rod Canion
Assertion Not checkable as stated
IBM initially ignored Compaq because IBM lacked a portable computer entirely
“No, they had no idea, and nor did they care. I mean, even after we began to sort of get some positive results and getting into stores, remember we were portable. They didn't have a portable. So, initially it was very easy for them to ignore us because we were …”
Rod Canion May 22, 2017 ▶ 13:40 Compaq Computers: Rod Canion
Assertion Supported
Compaq's orders froze when IBM previewed its own portable computer
“They, you know, in February of 1984, IBM introduces their own portable into the market. Now, our order stopped because before it actually was introduced, they were showing it to dealers and customers, and they just stopped ordering ours.”
Rod Canion May 22, 2017 ▶ 15:20 Compaq Computers: Rod Canion
Assertion Not checkable as stated
Compaq secretly stockpiled 20 tractor-trailers of computers across Houston in 1984
“By mid-February, we had about 20 of these trailers full of computers sitting around Houston.”
Rod Canion May 22, 2017 ▶ 18:12 Compaq Computers: Rod Canion
Assertion Supported
Canion: Compaq tripled revenue to $329 million in 1984
“We tripled to three hundred and twenty-nine million in our second year.”
Rod Canion May 22, 2017 ▶ 19:46 Compaq Computers: Rod Canion
Assertion Supported
Compaq reached $1.2 billion in 1987 with a faster, cheaper desktop
“The thing that took us from six hundred million in 86 to 1.2 billion in sales in 87, we came out with our own desktop, which was, ah, essentially three times faster than IBM's desktop for about the same price, and began to establish ourselves as not only the p…”
Rod Canion May 22, 2017 ▶ 20:54 Compaq Computers: Rod Canion
Assertion Not publicly verifiable
Radio Shack attempted to acquire Compaq in late 1986
“Radio Shack tried to buy us in late 86 and early 87, and so that was going on, and at the same time all this was happening.”
Rod Canion May 22, 2017 ▶ 25:31 Compaq Computers: Rod Canion
Disclosure
Compaq co-founder Rod Canion exclusively uses a MacBook, iPad, and iPhone
“I use a MacBook Air and an iPad. Pro and iPhone.”
Rod Canion May 22, 2017 ▶ 33:53 Compaq Computers: Rod Canion
Disclosure
Canion: Compaq founders gave themselves six months of runway to find an idea
“The three of us, none of us had any money to invest, so what we did was we saved up money, and the idea was we'll give ourselves a runway length of six months to come up with an idea and go get funding.”
Rod Canion Mar 25, 2019 ▶ 4:07 Compaq Computers: Rod Canion (2019)
Assertion Supported
Canion: The 1983 Compaq Portable weighed 28 pounds
“28 pounds.”
Rod Canion Mar 25, 2019 ▶ 10:39 Compaq Computers: Rod Canion (2019)
Disclosure
Canion: The Compaq co-founder now uses a MacBook, iPad, and iPhone
“I use a MacBook Air and an iPad. Pro and iPhone.”
Rod Canion Mar 25, 2019 ▶ 34:16 Compaq Computers: Rod Canion (2019)
Disclosure
Compaq co-founders gave themselves six months to find an idea and funding
“The three of us, none of us had any money to invest, so what we did was we saved up money, and the idea was we'll give ourselves a runway length of six months to come up with an idea and go get funding.”
Rod Canion May 22, 2017 ▶ 3:44 Compaq Computers: Rod Canion
Assertion Supported
Compaq founders drafted a four-page business plan in under two weeks
“I mean, it was very quick from the ninth of January to when the idea came up to the 22nd of January when we met with the venture capitalists. We basically put together a very short, a four-page business plan and prepared to meet and discuss it with them.”
Rod Canion May 22, 2017 ▶ 6:09 Compaq Computers: Rod Canion
Assertion Supported
Compaq built its first working prototype computer in roughly three months
“So we started the company February the 16th, and from, ah, March until early June, ah, we had our first prototype ready.”
Rod Canion May 22, 2017 ▶ 8:55 Compaq Computers: Rod Canion
Assertion Supported
The first Compaq portable computer weighed a hefty 28 pounds
“28 pounds.”
Rod Canion May 22, 2017 ▶ 10:16 Compaq Computers: Rod Canion
Assertion Supported
Compaq's first portable computer listed for $2,995 in 1983
“It was listed for 29 95 for a single floppy.”
Rod Canion May 22, 2017 ▶ 14:49 Compaq Computers: Rod Canion
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