The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 12 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Primal Kitchen sold 18 restaurant franchises before opening a single location
“We went to market and we sold 18 franchises at our first meeting in the first year. And we didn't have an operating unit.”
Sisson: Kraft Heinz acquired Primal Kitchen for $200M in January 2019
“It's public knowledge, but it was for two hundred million dollars, and then we spent, you know, November hammering out the details of the deal. ... The deal almost fell apart three or four times. But we hammered something out the two days after Thanksgiving, a…”
Sisson: Cool Licks Netted $175,000 Profit in First Year
“So we open in Early 83, I think, and it was a great success. We probably netted a 175,000 dollars on that 550 square foot location the first year.”
Sisson's 1980s restaurant expansion required $15,000 monthly for debt service
“That's what it was. In fact, it was 18 and a half, so we were, when I say we were thrilled to get it down to 17 and three quarters, which meant that we had to make like 15,000 dollar a month profit Out of the gate. Just to service the debt.”
Sisson: Primal Nutrition reached $7M to $9M in annual sales
“I got to the point where I was doing between seven and nine million a year in sales.”
Sisson: Invested over $1M into self-produced TV show 'Responsible Health'
“Part of it was just, I thought I could recapture this same concept that I'd done with Doug Kaufman for the prior bunch of years, and so I poured well over a million dollars into this.”
Sisson: Primal Blueprint self-publishing generated $2M annually in book sales
“We did, you know, we did two million a year in sales in books.”
Sisson: Primal Kitchen sold 12,000 jars of mayonnaise in two weeks
“So we made the 12,000 jar run, and we sold out in two weeks.”
Sisson: Primal Kitchen entered 1,700 Publix stores by late 2016
“So the next one was Publix, and we actually got into Publix, we got accepted into Publix by the end of 2016. And so we opened up and I think 1700 Publix stores, which was really fast tracking.”
Primal Kitchen restaurants lost $50,000 monthly despite high customer foot traffic
“Then we started building the restaurants, and once we opened, we realized that the business plan was not a viable business plan, that we had lots of traffic, we were selling lots of meals, And losing 50,000 dollars a month.”