The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 7 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Wilson: Lululemon name chosen because Japanese consumers perceived 'L' as North American
“And it started to occur to me that the five big trading companies in Japan were making North American brand name clothing. In other words, they would come up with their own brand name in order to deliver that to the Japanese customer. But Japanese, those big t…”
Wilson follows a 'three times' rule before acting on new trends
“I have always believed in this three times thing, so when I see something three times, and I move really quickly.”
Wilson operates on a heuristic: observing a trend three times triggers action
“I have always believed in this three times thing, so when I see something three times, and I move really quickly.”
Wilson: The 1998 rise in female university graduates birthed the athleisure market
“I had to read an article in the paper one day that told me that 60% of the graduates at a university were women in 1998.
And I went, wow, you know,
Something really, really big is going to come out of this, and that is we're going to end up with a market tha…”
Chip Wilson: Small Fabric-Cutting Efficiencies Save Thousands in Apparel Production
“Once I got into big production and you'd lay 50 to a hundred layers of fabric down, When you can save even five, six, seven inches of fabric it can mean thousands of dollars.”
Wilson: Direct-to-consumer retail captures $60 profit on $20 items versus wholesale
“If I made something for 20 dollars, then I would have to sell it to Dick's Sporting Goods for 40, and then they would sell it for 80. Where in my own retail stores, then I was putting it in there for 20, and making 80 dollars, so there was a 60 dollar profit i…”