Insight certainty 4/5 debate potential 2/5

Wilson follows a 'three times' rule before acting on new trends

Chip Wilson · Lululemon Athletica: Chip Wilson (2018) · Feb 24, 2020 · at 16:23

Lululemon founder Chip Wilson explains the decision heuristic that prompted him to attend his first yoga class in the late 1990s.

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“I have always believed in this three times thing, so when I see something three times, and I move really quickly.”

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