Wilson: The 1998 rise in female university graduates birthed the athleisure market
Chip Wilson · Lululemon Athletica: Chip Wilson · Jun 18, 2018 · at 19:16
Lululemon founder Chip Wilson explains how demographic data in 1998 led him to conceptualize Lululemon's core target demographic.
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“I had to read an article in the paper one day that told me that 60% of the graduates at a university were women in 1998. And I went, wow, you know, Something really, really big is going to come out of this, and that is we're going to end up with a market that's never occurred before, and that is a 22 to thirty-five-year-old single, professional, well-traveled, stylish, athletic woman who kind of owns her own condo and that.”
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