The Ledger
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Harrington: Yasso blamed TSA for missing strawberry samples during retail pitches
“So we would tell a few white lies where one of the hard things about frozen food is you're always handling dry ice, and early on we realized that the TSA would confiscate Our dry ice. And when we realized strawberry wasn't as great tasting, we'd kind of show t…”
Harrington: Ice cream alternatives require indulgence like cookie dough or chocolate chips
“Something that we believe wholeheartedly now and we didn't know when we launched is that to be an ice cream You have to have some indulgence. You have to have some chocolate chips or cookie dough. And once we unlocked that, we unlocked tremendous flavor.”
Harrington: Yasso Pulled Its Eight-Flavor Pint Line After One Year
“So we went into pints with
Eight flavors, and we got some distribution, and it was in those moments that we truly realized the marketing frenzy that was happening by some of these brands that was creating the velocities that were contributing to their revenue…”
Harrington: Yasso Scaled to $18M on Gross Margins in the Teens
“No, with a gross margin in the teens.”
Harrington: Early Yasso manufacturing required hand-spatulaing 32-ounce retail yogurt tubs
“The first bottleneck we really experienced was they were legitimately shipping in 32 ounce containers, and there was a laborer on the line that would spatula out the Greek yogurt out of a 32 ounce container, which is what, you know, a family probably consumes …”
Klane: Yasso ruined factory equipment over a 10-year period
“We ruined a few pieces of equipment and plants over the last 10 years.”
Klane: Yasso Generated $5M in Year One and $18M by 2013
“Oh, we did it five million dollars our first year in business by 13. We were doing around 18.”
Klane: Yasso's initial three-flavor pilot run cost nearly $100,000
“I don't remember the exact amount, but you kind of pay for like the day that the line is shut down, not producing something that's paying them full price. So like shy of a 100,000 dollars, but enough where we needed to like figure out how do we raise a little …”
Harrington: Yasso hit profitability in 2015 and partnered with Castanea Partners in 2017
“When we got to a certain point around that breakeven year of profitability in 2015, we started to look more seriously in 16 as who could be a longer term partner. And in 17, we built a great relationship with a private equity firm, and we partnered with them a…”
Harrington: Yasso's initial Costco order resulted in a $100,000 check
“I remember the check was about a 100,000 dollars, which for us at that moment, because they were first and the terms are so great it actually came in much quicker than some of our retail customers, and we needed that cash to keep up with the demand.”
Yasso Founders Shared One Enrollment to Penn State Ice Cream School
“Yeah, we didn't actually have enough money to sign us both up for the class, so we signed up for one entry into it, and it's in the middle of Pennsylvania in the dead of winter, which is just cold and barren at that time of year, but we signed up under Drew's …”
Klane: University of Nebraska offered low-cost product R&D using students
“What we found was that the University of Nebraska had a food science program, and as part of that, they would do product development, and it ended up being an extremely affordable way to develop products because they would lean on students to help the developm…”