The Ledger
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Coppetti: Trying to compete directly with Nike is suicide
“And frankly, you know, if you look at the Under Armour story, to try to compete directly with Nike is suicide.”
Outdoor Voices competes against consumer self-doubt, not Nike or Under Armour
“We're not up against the Nikes or Under Armors of the world. As a company, we're up against people's negative perceptions of themselves.”
Outdoor Voices launched with fabric passed over by Nike and Lululemon
“Stefan, he and his team were constantly making new materials to present to the likes of the Nikes and Underembers and Lulus, so they had created a material kind of at a similar time that they ended up showing me and maybe they had shown it to the other compani…”