Outdoor Voices launched with fabric passed over by Nike and Lululemon
Tyler Haney · Outdoor Voices: Tyler Haney · Nov 25, 2019 · at 19:19
Outdoor Voices founder Tyler Haney describes how she sourced sample rolls of technical fabric for the brand's early prototypes without hitting high manufacturing minimums.
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“Stefan, he and his team were constantly making new materials to present to the likes of the Nikes and Underembers and Lulus, so they had created a material kind of at a similar time that they ended up showing me and maybe they had shown it to the other companies, but no one had picked it, and it was a fabric that really checked the boxes for me in terms of what I was looking for, and so I ordered an initial few roles to start to make samples out of.”
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