The Ledger
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Brian Smith: Lack of Prior Use Enabled US Trademark Registration for UGG
“And I did a search of the world, especially the US, to see if there'd been any prior use of the trade name Ugg, and they had not. So, That opened up the gate for me to do the registration of the trademark.”
UGG co-owner died of a heart attack right before restoring Smith's equity
“Between the time he called me to get my stock, and that was the very next Sunday, he had a heart attack in this race and never recovered. And so, now his widow, who'd never stepped forward, Foot inside the Ugg business, now owned 100% of Ugg.”
UGG sold only 28 pairs of boots during its first year
“The total sales for the first year was 28 pairs.”