The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 8 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Assertion Supported
Schultz: 2008 store manager summit cost Starbucks about $30 million
“By the way, this event cost about thirty million dollars at a time when we didn't have the money.”
Howard Schultz Sep 28, 2017 ▶ 41:43 Live Episode! Starbucks: Howard Schultz
Assertion Supported
Schultz: Starbucks Founders' Early Vision Was Only Expanding to Portland
“And their dream, and nothing against them, their dream at the time was to expand to Portland, Oregon. That was their big idea.”
Howard Schultz Sep 28, 2017 ▶ 13:52 Live Episode! Starbucks: Howard Schultz
Assertion Supported
Justin's secured squeeze pack placement inside Starbucks grab-and-go boxes
“The first thing that happened was we got into Starbucks. With a squeeze pack. And they put us into a bistro box, which is, we're still there. It's like their protein plate, little grab and go.”
Justin Gold May 25, 2026 ▶ 1:03:36 Justin’s Nut Butter: Justin Gold. He Was Waiting Tables, Then...He Reinvented Peanut Butter.
Assertion Supported
McGowan: Crumbl has more TikTok followers than Starbucks and Nike combined
“Starbucks and Nucky combined, I think we have more than both of those combined, yeah.”
Jason McGowan Aug 11, 2025 ▶ 52:07 Crumbl: Jason McGowan
Assertion Supported
Starbucks expanded S'well distribution to over 10,000 global store locations
“That's right. So I think 10,000 stores in the U.S. And Canada, 25 countries in Europe, all over Asia, Russia, South Africa.”
Sarah Kauss Apr 6, 2020 ▶ 52:28 S'well: Sarah Kauss
Assertion Supported
Schultz: Starbucks originally served zero cups of coffee in stores
“No, there was no service of any cup of coffee at any Starbucks So it was just pounds of coffee for home use.”
Howard Schultz Sep 28, 2017 ▶ 16:03 Live Episode! Starbucks: Howard Schultz
Assertion Supported
Schultz: Starbucks and Peet's were once a single company
“Many people don't realize that Pete's and Starbucks were one company two years prior to that.”
Howard Schultz Sep 28, 2017 ▶ 21:58 Live Episode! Starbucks: Howard Schultz
Assertion Supported
Schultz: Jerry Baldwin offered Starbucks for $3.8M at one-time sales
“The person who should buy Starbucks is you, and so the price is one-time sales, six stores, 3.8 million dollars, which was You know, it was fantastic news. And I'll give you a 90 day exclusive to try and come back to me with 3.8 million dollars.”
Howard Schultz Sep 28, 2017 ▶ 22:18 Live Episode! Starbucks: Howard Schultz
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