Schultz: Starbucks Founders' Early Vision Was Only Expanding to Portland
Howard Schultz · Live Episode! Starbucks: Howard Schultz · Sep 28, 2017 · at 13:52
Howard Schultz discusses his early interactions with the original Starbucks founders in Seattle before joining the company.
0:00 / 0:06exact quote · 6.5s
720p mp4 · rendered on demand · StarZero watermark
“And their dream, and nothing against them, their dream at the time was to expand to Portland, Oregon. That was their big idea.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Howard Schultz
Schultz: Starbucks had about seven months until insolvency in 2008
“I knew that we had about seven months left, if we continued on this track, where we would be insolvable.”
Schultz: Bill Gates Sr. forced rival bidder to withdraw Starbucks offer
“And all I remember him saying is, you should be ashamed of yourself. That you're gonna steal this kid's dream. It's not gonna happen. You and I both know this is not gonna happen. And within 10 minutes, he told them to stand down, we're walking out of this off…”
Schultz: Needing consultants means a company does not know its business
“If we have to hire a consultant, it means that we don't really know our business.”
Schultz: Legacy Coffee Giants Were Too Arrogant to See Retail Coffee Opportunity
“I think the large companies just never believed that you could build a national company and brand around selling coffee in the cup. I don't, I just think they were naive, maybe arrogant, and they gave us a lot of runway.”