The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 12 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Schultz: Store retraining shutdown cost Starbucks about $24 million
“I think we estimated about twenty-four million dollars that day, in terms of lost sales and labor.”
Schultz: 2008 store manager summit cost Starbucks about $30 million
“By the way, this event cost about thirty million dollars at a time when we didn't have the money.”
Schultz: Starbucks closed 900 stores, 90% open under a year
“We closed 900 stores, and 90% of them had been open less than a year.”
Schultz: Starbucks Founders' Early Vision Was Only Expanding to Portland
“And their dream, and nothing against them, their dream at the time was to expand to Portland, Oregon. That was their big idea.”
Schultz: Starbucks introduced the caffè latte to Seattle in 1985
“Overnight, we had hundreds of customers every day, and we introduced cafe latte to the city of Seattle, basically.”
Justin's secured squeeze pack placement inside Starbucks grab-and-go boxes
“The first thing that happened was we got into Starbucks. With a squeeze pack. And they put us into a bistro box, which is, we're still there. It's like their protein plate, little grab and go.”
McGowan: Crumbl has more TikTok followers than Starbucks and Nike combined
“Starbucks and Nucky combined, I think we have more than both of those combined, yeah.”
Svenson: Seattle Coffee Company had 68 stores and 50 in UK pipeline when acquired
“At the time we sold to Starbucks, we had 68 locations, but we had 50 locations in our UK pipeline for the next year, and we had a whole bunch of stores we were going to be opening internationally.”
Starbucks expanded S'well distribution to over 10,000 global store locations
“That's right. So I think 10,000 stores in the U.S. And Canada, 25 countries in Europe, all over Asia, Russia, South Africa.”
Schultz: Starbucks originally served zero cups of coffee in stores
“No, there was no service of any cup of coffee at any Starbucks So it was just pounds of coffee for home use.”
Schultz: Starbucks and Peet's were once a single company
“Many people don't realize that Pete's and Starbucks were one company two years prior to that.”
Schultz: Jerry Baldwin offered Starbucks for $3.8M at one-time sales
“The person who should buy Starbucks is you, and so the price is one-time sales, six stores, 3.8 million dollars, which was You know, it was fantastic news. And I'll give you a 90 day exclusive to try and come back to me with 3.8 million dollars.”