The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 7 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Masterson: Drunk Elephant was the fastest-growing skincare brand in Sephora history
“For becoming the fastest growing brand in the history of Sephora. The fastest growing skincare brand in the history of Sephora.”
Raz: Drunk Elephant secured early Sephora and Ulta meetings via trade shows
“What Tiffany did was, you know, she went to every trade show and eventually buyers from Sephora and Ulta came by and then she got meetings and it was just her and her sister at a trade show and a fold up table, you know.”
Sephora agreed to test Briogeo in February 2014 after category expansion shift
“And then in February of 2014, I received an email that changed my life. I had sent the merchant buyer January's press summary, and a couple of weeks later, she responded and said, Nancy, it's so great to hear from you. The stars must have been aligned because …”
Sephora Rolls Out In-Store Brands Twice Yearly
“Sephora has a cadence of twice a year in which they roll out brands into stores in March and in September.”
Supergoop launched across all Sephora stores and 47 Nordstrom locations
“We launched in 47 stores. So I had full distribution in Sephora and 47 Nordstroms”