The Ledger
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Endurance athletes expect sponsorships and resist buying nutritional products, says Sisson
“And I quickly found out that those Guys and girls don't like to buy product. They all want to be sponsored.”
Sisson funneled $2.5 million in annual supplement profits into Primal Kitchen
“I was still making two, two and a half million dollars a year on the supplement business, but I was taking the money that I would have put in my own pocket and just using it to finance. This new product line, which I hoped would become its own company, but I d…”