The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 4 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Ouidad Wise: Expanding niche hair SKUs fails without active consumer education
“And it took them Five years to understand in order for those extra SKUs to be sold, you couldn't just place them on the shelf. They had to be educated because they need to understand it, and you know, when you partner with an equity firm, they come in with the…”
Ouidad Wise and husband chose salon over restaurant via coin toss
“And then finally we came up with the idea. We'll flip a coin. If it's heads, It's salon. If it's sales, it is actually a restaurant, and we swore to each other we won't put our hands behind our back, cross our fingers, none of that, be really fully committed, …”
Ouidad Wise banned staff from speaking to each other before clients
“Everything was catered around the customer. Every little detail was thought about how we serve them. How we weren't allowed to speak to each other in front of the clients. We did a lot of eye signals because it was their space. We weren't allowed to pass anyth…”
Ouidad grew early direct-response business via client catalogs and magazine ads
“We printed up a catalog for our own clients, and then once it started, we started making a little bit more money we can afford to advertise. We started advertising in back pages of magazines where they have that, like, small eighth of a page ad, and we used to…”