The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 6 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Assertion Contradicted
On was likely the first running shoe to embed a rigid plate
“We were probably the first brand using plate, a plate in the shoe, we call it speed board.”
Olivier Bernhard Jul 22, 2024 ▶ 42:59 On athletic shoes: Olivier Bernhard and Caspar Coppetti
Assertion Supported
On had roughly 160 million in revenue when Roger Federer approached
“At the time we were about a hundred sixty million in revenues.”
Caspar Coppetti Jul 22, 2024 ▶ 1:04:11 On athletic shoes: Olivier Bernhard and Caspar Coppetti
Assertion Partly supported
On achieved profitability in 2014 and has stayed profitable
“2014 was the year that we actually then broke our first profit, and we've been profitable ever since.”
Caspar Coppetti Jul 22, 2024 ▶ 1:00:15 On athletic shoes: Olivier Bernhard and Caspar Coppetti
Assertion Supported
On search traffic doubled permanently after announcing Roger Federer partnership
“When Roger came on board and we announced it in New York, Search traffic doubled and stayed there.”
Caspar Coppetti Jul 22, 2024 ▶ 1:07:30 On athletic shoes: Olivier Bernhard and Caspar Coppetti
Assertion Partly supported
On launched across six countries on day one due to market size
“So we knew on day one that we couldn't be just a Swiss company. So, so we started out in six countries at once.”
Caspar Coppetti Jul 22, 2024 ▶ 39:34 On athletic shoes: Olivier Bernhard and Caspar Coppetti
Assertion Supported
Coppetti: On founders hold about 60% of voting rights post-IPO
“And today we have about 60% of the votes but still have access to the capital market.”
Caspar Coppetti Jul 22, 2024 ▶ 1:10:03 On athletic shoes: Olivier Bernhard and Caspar Coppetti
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